The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
So, You Want to Know About Foreign Language SEO? Mozinar Q&A
Last week's Mozinar on foreign language SEO offered stellar advice for localizing and/or translating your site content to reach customers you wouldn't reach otherwise. Today, Zeph Snapp is back to share more tips and answer Q&A from the Mozinar.
Justin Bieber Gets 32K Retweets Per Tweet - Can You Beat That?
Oh, how sacred those retweets are! Peter Bray unveils the data behind how the ultimate Twitter king gets over 32K retweets per tweet, and puts perspective on how you, too, might be able to beat the Biebs on Twitter.
7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A)
The "Social Media for the SEO Mind" Mozinar was a great way to learn about SEO-optimization for social engagement on websites and fan pages. In today's post, Nathan Latka answers your Q&A questions and gives a few more amazing tips on optimizing your Facebook fan page for SEO.
The Red Carpet Economy
Web marketing and the entertainment industry have more in common than you might think. In today's post, Ginaluca Fiorelli shares the epic tale of the Beauty and the Brand to show just much SEOs and web marketers can learn from watching the trends on the Red Carpet.
Building a Video SEO Strategy
Designing and implementing a goal-driven strategy for Video SEO is imperative to its success. In today's post, Phil outlines the core goals video can provide for SEO and explains what type of content is required for businesses to reach Video SEO glory.Level Up Your SEO Skills With Our Free Training
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What's Really Included in An SEO's Job
In the ever-changing world of SEO, how do you know what your day-to-day responsibilities should look like? Rand digs into the ever-changing duties of an SEO in today's fast-paced world.
13 Ideas for Interesting, Engaging, and Just Plain Awesome Tweets for Business
Using Twitter for business can be a lot of fun – but this doesn’t mean it’s always easy. Figuring out what to Tweet can be mind boggling, and it can be easy to fall into the trap of just Retweeting what other people are saying. Thankfully, if you think before you Tweet, it doesn’t have to be this way.
Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)
Quite a few things have changed in my approach to link building since my first link building guide back in 2010. One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also. This post is my updated view on Link Building 101 in a post-Penguin world.
Should We Chase The Algorithm?
How does chasing the algorithm fit into search marketing in 2013, including the emerging trends of content marketing and #RCS? I explain why I've become a bit obsessed with the algorithm, why I firmly believe in content marketing, and how they fit together.
An Introduction to Keyword Research Using Free Tools
I often find that keyword research is an overlooked part of the SEO process. Many SEOs will tend to stick with using Google’s Adwords Keyword Tool and as a result, they will most likely be targeting the exact same keywords as the competition. The ultimate goal with keyword research is to find those juicy, low-hanging fruit - the long-tail keywords. Long-tail keywords are sometimes defined as keyword phrases containing multiple words of four or more. However, this is not how I like to define them. For me, the long-tail keywords are those that have lower volumes of traffic and are less competitive to rank for. In other words, they may contain multiple words or they could contain as few as two words.