The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Prepare for Author Rank and Get the Jump on Google
If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of Author Rank. However, I honestly don’t think it’s received its due attention and if you were AFK for a few days or don’t have the option to be “jacked into the feed”, you may have missed it entirely.
New on Mozcast - 5 Real-time Top-view Metrics
The Google algorithm is too complicated to be understood in just one number, so we're happy to announce five new "top view" metrics on MozCast, including: Domain Diversity, SERP Count, EMD Influence, PMD Influence, and the "Big 10" domains.
Managing a Large E-commerce Website
How to start managing a large e-commerce website: from infrastructure and seasonal products to working with an awesome team at the enterprise-level.
Rock Your SEO with Structured Social Sharing - #MozCon Presentation
During my talk at MozCon 2012, attendees learned about the Structured Social Sharing Formula (SSSF): 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with...
Content Marketing - Think Campaigns Not Just Links, Your Guide to TOFU
Content Marketing is so much more than getting links. It's the glue that holds your funnel together. It's the reason a prospect visits your site, it's the reason they choose to move further down the purchase path, buy a product and return to your site time and again. Real content marketing is complex; it's not just building a great infographic and notifying some bloggers about it.Level Up Your SEO Skills With Our Free Training
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2012 #MozCon Videos Are Here
The 2012 MozCon videos have arrived! Get all 29 presentations and slide-decks with cutting edge content from the brightest minds in our industry.
The True Power of Evergreen Content - A Case Study
In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.Psychographics Deconstructed: What We Look Like to Facebook Marketers
For those of you who were at this year's MozCon, this post is the punch line to my presentation. We put our heads together and brainstormed a way to express the concept of the "whole" user, targeted by Psychographics.
September Mozscape Update is Live: Fresh, New Link Data for All!
The Big Data Team at Moz has had one of the hardest periods to date producing an index (and we've had some nightmarish doozies in the past). In June, after our funding from Foundry & Ignition, we started running 4 simultaneous indices on Amazon while also starting to set up our new hybrid (our processing and Amazon storage) cloud data center in Virginia.
How To: Advanced rel="canonical" HTTP Headers
Use of rel=canonical in an HTTP header is underutilized, and I believe that, now more than ever, SEOs should start leveraging and considering the power of this method for non-text/html content-types.