The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Guest Post your Way Out of Antarctica
Google claims that content is king. Contextual links are more valuable than links in footer, sidebar, or template. Consequently, you need editorial links, or links within the main body of the page. The question is – HOW do you get other site owners to publish a contextual link? The answer is simple. Guest Blogging.
To Catch a Spammer: Uncovering Negative SEO
On July 9th, a good friend of mine reached out to me with a problem. As a very risk-averse webmaster, he constantly plunges into the numbers, especially anchor text diversity, in order to make sure his site is as penalty-proof as possible. The latest updated data in SEOmoz's MozScape revealed a massive shift towards anchor text over optimization for several primary terms. It took only a few minutes to identify the culprit.
Internal Linking Strategies for 2012 and Beyond
A followup to last Friday's Whiteboard Friday, we clarify some of the points made with illustrations, mockups, and examples that show good vs risky examples of internal linking. The goal is to remain competitive, but to link in smart ways with varied anchor text. These strategies should keep you competitive while also looking towards the future and not worrying about over-optimizing your internal links, including links from your microsites or ccTLDs.
Smarter Internal Linking
Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Rand mentioned internal linking a few months ago before Penguin even hit, back when we were still calling it the "over-optimization penalty". A few months later, we can see the potential effects that Penguin has had and the factors causing them.
Announcing MozCast - The Google Weather Report
Algo got you down? We're happy to announce MozCast, the daily Google weather report. Find out how big that Panda really was, and when you'll need an SEO umbrella.Level Up Your SEO Skills With Our Free Training
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The 6 Month Link Building Plan for an Established Website
There are an abundance of link opportunities (and challenges) that are pretty unique to an established website. Read on to see a six-month link building plan for an established website!
The State of Content Marketing: An Interview With the Speakers of #MozCon
Many SEOs and Web Marketers just (re)discovered the importance of Content, maybe pushed by Google's Panda update and other various changes. Let's discover what the SEOmoz MozCon speakers have to say about the most important discipline in Web Marketing. And please, don't even try to use the "Content is King" phrase, or I'll "snap you."
Coming to #MozCon? Tips for Your Conferencing.
Coming to MozCon? Here are some tips to help you make the most of your experience.
How to Find the Best Coffee in Seattle During #MozCon
Coming into town for MozCon next week? Worried about choosing between all of Seattle's insanely awesome coffee shops to get your daily caffeine fix? Thinking of letting the Paradox of Choice drive you to get a cup of Starbucks instead of something uniquely local?
Repurposing Your Online Content: 10 Steps to Move From Whitepaper to Webinar
If you’re spending staff time or company resources to have content created, you may not see customers come streaming into your doors the next day. This can often lead to a "this stuff doesn't work" attitude. However, when done correctly, there should be a time when you can point to the positive and quantifiable results of your content marketing to say that it works.