The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Creative Link Building for Ecommerce Sites
The purpose of this post is to outline content and link building ideas, provide information on how your site could go about developing this type of strategy, and real-life examples of ecommerce brands that have implemented these tactics.
The YouTube Experiment
When I first suggested setting up a YouTube channel for our videos, I got a lot of sneers at the office. YouTube gets a bad rap (compared to a good rap) around our office. It’s probably because we’ve been soured by the comparisons between it and Wistia for business video hosting.
Convincing Upper Management aka Justifying your Existence
Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define Media Group. He is also a pioneer in the field of SEO, and we are all too pleased to have him present a topic he knows all to well. Having worked for some of the largest online brands, Marshall...
Penguins, Pandas, and Panic at the Zoo
In the aftermath of Google's Penguin update, there's no shortage of panic. Like any algorithm update, you need to assess the damage - here are some dos and don'ts to keep you from making a bad situation worse.
Drive Failures Affecting Some Customers' Rankings and Reports
Late Sunday night through Monday, the harddrives responsible for most of our rankings system failed. ...Level Up Your SEO Skills With Our Free Training
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Selling SEO is Link Building but with Human Links
As SEO specialists we sometimes forget that selling SEO to potential clients is nothing more than building links. The difference is that we need to actually talk to someone, a living, breathing body that will ask questions, ponder, and sometimes become a great client. Selling SEO services to business owners and managers is a manageable and systematic process once you know what it is you are really doing. And what you are doing is just building “Human” Links.
Moz's $18 Million Venture Financing: Our Story, Metrics and Future
Today is a good day. Whether you're employed at Moz, a fan of what we've built, a Seattle-startup supporter or even tangentially involved in the field of web marketing, there's reason to celebrate. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing, I'm excited to announce that SEOmoz has raised $18 million in venture...
Gathering More Data: Time to Take and Share the 2012 Industry Survey
We've extended our Industry Survey deadline. Help your fellow marketers by taking this survey about what you do. Survey takes around 20 minutes to complete.
Perfecting On-Page Optimization for Ecommerce Websites
Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization which is one of the most popular blog posts on SEOmoz. It is still referenced as much today as it was back in 2009. The core principles haven't changed that much, b...
Negative SEO: Myths, Realities, and Precautions
This week we will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these practices function. Negative SEO is definitely not something we condone here at SEOmoz but education around these techniques can be a helpful, precautionary method that could prevent you from being the subject of malicious intent. ...