The Moz Blog

A Small Success Story Inspired by SEOmoz and its Contributors

I’m the e-commerce manager for an online retailer specialising in Coat Hangers, yeah you heard right, coat hangers; and you thought your niche was tough?

How Should You Handle Expired Content? [3 Strategies]

Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site.

5 Tips for Managing Your Community on Google+

The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page. I knew that by creating the page under my personal account that I’d be the only one able to manage it for the near future. But I really didn’t care; I was just so giddy to get the page set up. Remember that feeling? I...

Agent SEO Reporting, Ma'am!

What do perfect SEO reports look like? I am not referring to the enticing (free) ones that a Google search for “SEO report” throws at you. Those are, in fact, what we call SEO site audits, right? Not many posts shed much light on what exactly to include in the monthly or quarterly reports that you prepare (I hope) for a site for which you’ve got a year-long (I hope again) contract. You may want to call these “interim SEO reports" for the sake of clarity.

Non-Intuitive Search Queries & Resources for Link Building

If you've been in the SEO world a while, you're undoubtedly employing search queries to help discover and earn links (e.g. this blog post, this search query cheatsheet PDF, our LAA tool...

Excel and Google Docs: Tools for the Ultimate SEO Dashboard

I love SEO tools. I’m sort of a pack-rat when it comes to Google Docs tools and Excel add-ins. I went absolutely nuts when Tom Critchlow posted his Google Docs SEO tutorial on distilled. Since then, I’ve rolled a few tools of my own and collected pretty much anything to do with SEO and spreadsheets since then.

An SEO's Guide to Video Hosting and Embedding

I'm frequently asked: "How should I host my videos for SEO purposes? Is it better to use YouTube, Vimeo or third party hosting?" My response to this question is invariably terse, along the lines of "it depends on the style of your content and what you want to achieve with it." Each situation is different.

How to Stop Over Optimizing and Start Creating for SEO

Is your website hurting because of over optimization? It's a question every SEO faces at one time or another. Over optimization penalties have been around for awhile, but how do you know when you've gone to far? In this week's Whiteboard Friday, we explore what happens when certain SEO techniques stop delivering value, and when you should switch your strategy to more productive activities.

What's Better - On-page SEO or Link-building?

People are always asking me whether they should spend their money on on-page SEO or links. The short answer: "It depends." The long answer: read the post and find out ;)

Startup Marketing: How to Earn Customers Without Paying for Them

Last week, on the very kind invitation of Dmitri Grabov, I gave a presentation in London to the Hacker News monthly meetup group. The event was sponsored and hosted by some friends at Forward, and attended by startup folks from all around the greater London area. Like my presentation in Silicon Valley, t...

Content Curation Guide for SEO - What, How, Why

Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.

Using Passive Link Building to Build Links with No Budget

Not everyone has massive budgets or time to invest in link building so this post is for all the people out there that need to find creative ways to get the highest ROI from any time they do invest in link building. I want to show you a process I use to get links without spending all day sending outreach emails or building expensive infographics; I call this passive link building.