The Moz Blog

A Visual Guide to Rich Snippets

Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site.

Investing in SEO and the Myth of Working Dollars

Over the years the team at Three Deep has built our SEO and PPC practice from scratch, working with a variety of clients along the way. While always striving to deliver great results for clients, I have come across two certainties that often stop a great SEO program dead in its tracks: Corporations drastically under-invest in SEO This is caused by the myth of “working dollars”

The Brand of SEO and the Trend of Inbound Marketing

The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry's nomenclature. I think these discussions are excellent to have and I'm glad we're openly communicating with one another on the topic. If there's to be a shift or a progression in how online marketers focused on non-paid channels ...

Understand and Rock the Google Venice Update

I am slightly shocked and simply amused that the recent Google Venice Update has largely flown under the radar. The Inside Search Blog published a list of 40 some-odd changes to the algorithm for February, and it seems that Panda 3.3 and the mysterious one liner about link valuation captivated most of the SEO and Inbound world...

Link Building Tools We Use at Distilled

We recently gathered up a list of all the link building tools and resources we turn to daily across the company at Distilled. In the "TAGFEE" spirit of generosity, we thought it might be useful to others and we thought we'd share it here. Over the years we've talked about a wide range of tools and resources in blog posts, at conferences and in client work - but the ones below are the ones that seem to have stuck around (or that we're trialling at the moment) and that came out in the canvassing of the team. In that spirit, I hope you'll find something of use here.

Visualizing the Marketing Funnel

In this week's Whiteboard Friday, we will be talking about the inbound marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money.

Achieving an SEO-Friendly Domain Migration - The Infographic

Domain migrations are one of those activities that even if in the long-term can represent a benefit for an SEO process -- especially if the new domain is more relevant, has already a high authority or give better geolocalization signals with a ccTLD -- can represent a risk for SEO because of the multiple tasks that should be performed correctly in order to avoid potential non-trivial crawling and indexing problems and consequential lost of rankings and organic traffic.

HOW TO: Archive Twitter Search Results in a Google Spreadsheet (and Analyze Them!)

I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API. Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.

An Open Letter to New SEOs

You're entering the field of SEO at an amazing time, where there seem to be more jobs than people. So, why aren't you getting hired? I offer you some fatherly advice.

Influencer Marketing - What it is, and Why YOU Need to be Doing it

Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet. Seth Godin was quotes a few years back as saying "content marketing is the only marketing left". One of the biggest...

Gamification Case Study - allkpop

For Social Media Week, I wanted to write a case study on one of the hot trends in SEO and online marketing – gamification. Searches for ‘gamification’ have increased 250% since the beginning of 2011 (shown below). Gamification isn’t just a buzzword for the SEO industry, agencies like Badgeville and Bunchball are incorporating it into the online marketing strategies for many international companies and brands.

12 Things That Will Kill Your Blog Post Every Time

When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. And it starts with blog posts that kill it…rather than get killed. But what kills a blog post? Here’s a list of 12 things. Ignore them and you will have a tough time being successful.