The Moz Blog

Wake Up SEOs, the New Google is Here

I must admit that lately Google is the cause of my headaches. No, not just because it decided I was not going to be not provided with useful information about my sites. And neither because it is changing practically every tool I got used since my first days as an SEO (Google Analytics, Webmaster Tools, Gmail…). And, honestly, not only because it released a ravenous Panda. No, the real question that is causing my headaches is: What the hell does Google want to go with all these changes?

I'm Being Outranked by a Spammer

What do you do when you are being outranked by a spammer? It's one of the most frustrating things that an SEO can face, but before jumping to conclusions it's important to understand what exactly is happening. In this week's Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. Let us know your ...

Outsource Link Building like a Small SEO Company

I'm going to show you how I outsource my link building. Yes, I said outsource, but it's probably not the type of scary outsourcing that most of you are thinking of right now. This has nothing to do with directory submissions, social bookmarks, blog comments, forums profiles, or any crap like that. I'm running a small ...

Search Engine Algorithm Basics

A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you'll understand why Google (and other search engines), use a complex algorithm to determine what results they should return.

Tracking Google Shopping Traffic with Google Analytics

It’s been live in the Netherlands since May, and for all you folks in the U.S., it’s been around even longer: Google Shopping. Why then are Google Shopping visits still so hard to separate from the normal organic traffic within Google Analytics?

A One-Stop SEO Bookmarklet to Quickly Review On-Site SEO

Shortly before Tom Critchlow's excellent post on using Javascript bookmarklets to help make us more efficient in our jobs as SEOs I had begun work on a bookmarklet that lets me review a variety of on- and ...

Proving Trust on the Web

For those of us who've been deep in the trenches of online marketing for years, the question of who to trust may seem inane. We've all gravitated to sources of one variety or another, and probably built up a few favorites based on past experience. I've shared some of my selected sources in the ...

A Tale Of Two Studies: Google vs. Bing Click-Through Rate

Howdy Mozzers! You may remember us from our last study, Mission ImposSERPble (we know, that title was way better), but we're not done yet. After we finished with Google, we started in on Bing.

Navigating YouTube Analytics: A Case Study in Music (Part I)

A few weeks ago, some friends of mine set out on their band’s first US tour. I had the chance to see them here in Atlanta, and as we were catching up after the show, started talking about YouTube’s potential as a vehicle for promotion, especially in the music industry. However, the ability to analyze data from YouTube was seriously lacking. Well, that was a few weeks ago; earlier this week, YouTube granted that wish by launching YouTube Analytics!

Using CRO to Make Great Content

This week we are joined by Carlos del Rio from Agillian, who is based here in Seattle, WA. Carlos will discusses a method that will help you make great content by following 3 easy steps. After watching the video dive into the comments and discuss what your thoughts are on using CRO to make great content.

A Letter to Google from Inbound Marketers

Hi Google. It’s been great between us, hasn’t it? You’ve always provided great research and measurement tools to support a great search engine, and in return, I’ve done my best to create quality material on the web. Inbound marketers and Google working together, we’ve been improving the Internet one quality web page after another for a while now.

Using Multiple Regression to Predict Organic Traffic

As we wade through endless rows and columns of ranks, rates, and revenue, it is important to never lose sight of the metrics that drive our most actionable findings. If conversion is king, visits are vassals, the substantive backbone upon which a website’s success depends. Given that the maximization of traffic is key to our success as SEOs, it is vital to identify and control the factors that determine this metric.