The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Top 10 Client Objections to Your SEO Services
So you're pretty much top of your SEM/SEO field in your neck of the woods and confident of converting most enquirers into satisfied, happy customers. What happens when you get to see/talk with a potentially new client and they come up with objection after objection to get you to drop your prices, or worse, promise something you cannot guarantee (e.g., a number 1 organic ranking on Google)?
A Review of Thinkvisibility
Over the weekend I was lucky enough to attend ThinkVisibility, a conference in Leeds (UK) where I was speaking on reputation management. Here's a quick roundup of the conference for you UK types - there's another conference in September and tickets were only £30 this time around which was a right bargain - just take a look at t...
Google's Sandbox Still Exists: Exemplified by Grader.com
For many in the SEO field, Google's "sandbox," a filter the search quality team created to help fight spam, is a relic of days gone by. However, we've been spotting new cases over the last few years, and I finally found a great example to share publicly (and got permission from the site owner). Grader.com, and the four subdomains underneath it - Twitter.Grader.com, PressRelease.Grader.com, Website.Grader.com & Facebook.Grader.com - are all under pronounced effects that highlight this algorithmic element's impact.
Reminder: Pre-Sale Pricing on Advanced SEO Training Series DVD Set Ends Today
Once again, Business Dog is on top of things: He told me to post a quick reminder that the special, deeply discounted Pre-Sale Introductory Offer on the new Advanced SEO Training Series DVD Set and the super-limited Ultimate SEO Training Bundle expires tonight at midnight. Thi...
MozPoint Distribution: A Case Study (Sort Of)
Recently while I was reading a post on SEOmoz, I started to think about the users of SEOmoz and the whole points system. I read one of Lindsay’s Twitter post saying that the MozPoint distribution system on SEOmoz is a case study in itself. I thought it might be a cool thing for all the users and SEOmoz staff ...Level Up Your SEO Skills With Our Free Training
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What Digital Experience Does Your CEO Need?
One of my strategic objectives this year is to get Distilled access to decision-makers closer to the boards of some of our large clients. It should be clear to all of us in search that the companies winning the search game are those prepared to think about it most strategically. I believe that in 30 years' time, the people running large companies will those who understand the unchecked flow of information - the marketers - and more specifically that technically-inclined breed of marketers currently only found in search.
Whiteboard Friday - Do You Need SEO Consulting?
We get tons of questions--from folks on both sides of the equation--about ways to structure SEO contracts, what to include, how to know when a company is ready for consulting, what the costs should be, how to measure success, and tons of other factors. In this week's Whiteboard Friday we'll look at several of these factors to help take some of the uncertainty out of the black art that is SEO Consu...
Google Won't Remove that Page You Don't Like, But You (or Your SEO) Can
Google's head of web spam (a division of the engine's search quality division) recently posted a piece entitled, Why Google Won't Remove that Page You Don't Like. An excerpt: Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on ...
Whiteboard Friday - Dude, Your Links Kinda Suck
This week on Whiteboard Friday we'll look at link quality. The strength of your link profile isn't all about volume anymore. You need to know where and how to attract strong links that will actually communicate a powerful message about your site to the engines. Watch the video for a nice breakdown of how to judge what makes a quality link. p...