The Moz Blog

5 Reasons You Should Link Out to Others From Your Website

There's a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could: Harm their reputation Damage their search engine rankings Cost them Pag...

How Effective Are Outbound Links?

Whenever outbound links are mentioned in an SEO environment, the response is usually negative. I have read recently on some blogs that it even casts a very negative shadow over outbound links, stating they could "harm your site's PageRank." I know this is simply referring to the old "bad neighbourhood," but I have wondered for a while now what the effect of outbound links are.

A Wrinkle in London Time

WARNING: The following post is long, personal and rambles quite a bit. It contains very little SEO advice, so if this isn't your kind of thing, you might want to skip it. It was written over the course of 20ish hours and hops back and forth between days and times during my recent trip to London. Enjoy!6:45am GMT, February 19t...

What Type of SEO Consultant are You?

For every excellent experience I have had in seeking, retaining, or managing an SEO consultant relationship, I have had five others that were downright bizarre. Of all the consultants I’ve considered hiring or have worked with (voluntarily or otherwise) these are the ones that intrigue me most... Closet Genius Brilliant and eccentric, you are ‘internet famous’ and greatly respected in the search community. Your reputation is enveloped in an air of mystery. Nobody has met you in person… this includes the pizza guy and your largest paying client....

How Do You Register for Google Local with Multiple Languages?

There are some difficulties at the moment with how to manage large numbers of local listings. As the tools for managing local listings improve, this will all get easier, but there is a fundamental problem with the setup if you operate in multiple languages. The guidelines currently say that you cannot create multiple listings for an individual entity (business location in a city) - but each listing is just associated with a single URL which doesn't work well when you operate in multiple languages.

How to Start an Internet Company That Will Be Noticed: The Proposal and Outline

This post is a little different than what you might be used to. Instead of talking at you, I would like to talk with you. I would like to propose a blogging outline, not actually blog on the given subject (yet!). First, allow me to explain myself. I have been under-utilizing my blogging privileges the last three months and I would like to try to make this up to you. I have made the ...

Gettin' to Know GetListed.org

This year my trainer decided to branch off on her own and start a Seattle triathlon training company called TN Multisports. I set up her website and decided to try out Get Listed.org, David Mihm and Patrick Sexton's new site that helps local...

Twitter Links Are a Source of External Links...Sometimes

I wanted to establish if external links from Twitter hold any weighting. It is a well-known fact that Twitter uses rel = “no follow” on all external links, but do the search engines still cache these and consider them a vote?

Some Interesting Tips and Tidbits from SES London Day 1

For the first time in a good while, I managed to spend a few hours sitting in sessions here in London, re-absorbing some information and even picking up a few new bits here and there. Short post, but I figured if it's new/interesting to me, it might also be enjoyable to others (hopefully). Lisa Ditlefsen opened a new consulting agency - Verve Search...

We're Hiring an SEO

After a whole month on the job I can attest that it’s an exciting time to work at SEOmoz! In the midst of a tough economy, we are delighted to see continued growth in the number of PRO members we serve as well as an impressive stream of consulting inquiries. To help support our next stage of growth, we are hiring an SEO! ...

Social Networking - The Other Side

I am so sick of hearing about using social networking sites to boost SERPs. Every time someone suggests this, I feel like banging my head against a wall. Not only does it go completely against the spirit of these sites, it is probably one of the hardest things to do successfully, and without alienating an entire community in the process.

Whiteboard Friday - Using The Hash in URLs for SEO

Corned beef hash, hash browns, there are many great types of hash out there (don't start, I get it). All too often overlooked by online marketers and webmasters, however, is the old school hash symbol (#), also known as the pound symbol. This little beauty can do some pretty cool things for you. It can control duplicate content problems, martial affiliate links, and even help you...