The Moz Blog

Why New Content Briefly Flickers Out Of Google

A few days after new content shows up in Google, it will sometimes flicker out of the SERPS for a few hours. Apparently, this is common knowledge to some SEOs. This is not common knowledge to programmers like me, and I nearly made a tin foil hat in preparation for the googlicopters when I learned the project (Linkscape) that I'd worked on for months had disappeared from all SERPs on th...

Pre-Weekend Roundup for the Week of 10/12/08

Since I've caught the awesome cold that's been running rampant through our office, I was unable to publish the roundup yesterday. As such, I'm publishing it today as a temporary "Pre-Weekend Roundup." Now you'll have something fun to read on your lazy Saturday morning! Aren't I thoughtful... Stories, news, and other notable items from the past week: * TechRadar has a list of 20 websites that changed the world and revolutionized the way we lead our lives. The first ever website went online August 6, 1991, which was my 8th birthday. That's one hell of a birthday gift!

Whiteboard Friday - Implementing Keyword Research

Often times people understand the process of Keyword Research, but don't quite know what to do with that beautiful, targeted, nicely-ordered list of lucrative keywords once they have it. This week Rand goes through the process of what you should consider to actually put your keyword research and targeting into action. We'll look at things like how to order work by site hierarchy and...

The Nature of Online Communities

So this weekend I had a bit of free time so I decided to learn how to play go (narrowly beating chess I might add). Now as anyone who's familiar with go will know, it will probably take me more than a weekend to learn how to play but still, you have to start somewhere right!? Of course, being an internet junkie one of the first things I did was Google around to find some information online about g...

Hiring at the mozPlex - SEOmoz Wants You!

For the first time in nearly 2 years, SEOmoz is hiring for a Search Engine Optimization specialist. We've got more consulting requests than ever, lots of work to do to improve our tools and our PRO membership and we need to grow our SEO team. Thus, we're seeking the best and brightest the SEO world has to offer - someone who can bring expertise, experience and insight to every aspect of our bus...

PageRank Sculpting: Parsing the Value and Potential Benefits of Sculpting PR with Nofollow

Thanks to the SEOmoz Q+A, we get to monitor a lot of the hot button issues that hit the SEO world, and as Jane noted to me during a meeting today, they always seem to come in waves. The latest buzz (and flurry of questions) comes around the practice of PageRank Sculpting. We've discussed this topic in some detail previously on SEOmoz (...

The Jones Day Lawsuit: Mega Law Firm Sues E-Commerce Site For Linking Back To It

May It Please the Mozzers, Those of you who get paid to build links aren't going to believe this one. One of the world's largest law firms, Jones Day, actually filed suit against a small e-commerce company, BlockShopper, for linking to it with the anchor text "Jones Day." Yes. ...

Search Engine Optimization is All About the Way a Naive Visitor Thinks...

This post is mainly emphasized on the simplified process of search engine optimization. In past and at some extend in current trend we hear about maintaining the Keyword density on any webpage. Previously some of the expert gave more importance to the keyword density factor on onpage optimization. But the fact is little bit different.You can take any keyword and then search it in ...

Interviewing for SEO Jobs

Earlier this year Rand did a white board friday talking about how to get an seo job. A couple of years ago Rebecca covered the SEOmoz hiring process, with a full re-cap of how Jane became a 'mozzer.

Roundup Thursday for the Weeks of 9/28/08 and 10/5/08

My apologies for the missing roundup last week--I got a lot of panicked emails from folks who were afraid that Thursday Roundups were killed off along with our old site design. Not the case--blame the missing roundup on our last-minute scramble to get Linkscape all shiny and purdy for our launch. Never fear, however: this week the roundup is back in action (also, expect my triumphant retur...

How to Use Comparative Knowledge of Links and mozRank

One of my favorite, easy-to-use features in Linkscape is the ability to compare pages and domains side-by-side to see which ones have earned what relative quantities of links. For example, I was curious to see how people linked to SEOmoz (since we're on a .org and I see lots of links to .com). Linkscape to the rescue: ...

Linkscape Education Series: Learn the Ins & Outs of How Linkscape Works

SEOmoz's newest product, Linkscape, provides link data that Search Marketers have always wanted, but never really had access to. What we found though is that once you start collecting that data, there's a lot more to it than one might think. Building Linkscape forced us to create new, actionable metrics to make the data useful to marketers and quantifiable in ways similar to what we've...