The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
What Does the Stock Market Implosion Mean for Your Online Business?
The news this week is pretty dire. On the heels of the US Government's bailout of Freddie Mac, Fannie Mae and AIG Financial, stock markets in the US, Russia, Japan and elsewhere are suffering tremendous losses. The NYTimes paints a linkbait-worthy, interactive picture of the financial industries collapse. If you're anything like me, this news brings on some anxiety and fear - neither of which a...
The Dangers And Advantages Of Meme Marketing
Who said life ain't a pretty place?...
From Twitter with Love: The Ultimate Romantic Linkbait
Will and Rand would never miss an opportunity for linkbait. I take an inside look at how Will's wedding panned out online.
Selling SEO: Tips on How to Act, What to Say, and How to Sell to Clients
I know most of you are dealing with businesses that understand they need to be seen to get conversions from their web presence. However as the economy tightens and competition gets more aggressive, I believe more of us are going to be in front of potential clients that are trying to wrap their head around why they need to do this, and why it costs money.First things first&nb...
The 3 Cornerstones of SEO
For the first time in a while I was let out of the office and sent to a Sales meeting. For as long as we have been running the company the typical stereotypes of coder vs salesman have been applied to Will. Taken to extremes people think that I can't string a sentence together and Will doesn't know how to turn a computer on. At sales meetings Will likes to talk in terms of the foll...Level Up Your SEO Skills With Our Free Training
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How to Use Robots.txt and Redirects the Wrong Way
I got inspired by Rebecca Kelley's post about Newbie Mistakes and instantly two and a half newbie mistakes came to my mind. They are a bit on the technical side of things, but not too much to be understood by all of you mozzers :-)1. Robots.txt is no security layer...
Whiteboard Friday - Best Page First?
This week Rand discusses the reasons why the page with the best content isn't always the one with the best rankings. Many factors can contribute, but finding a way to work with the idiosyncrasies of the engines can often be the key to getting your niche content highly ranked. ...
Why Testing is Integral to Modern SEO
So I recently turned 25 and figured that officially makes me old enough to write a 'how things were' post...
The Benefits And Pitfalls of URL Shorteners
TinyURL QurlyQ MemURL dwarfURL doiop Kurl.us dn.vc SnipURL ix.lt metamark.net TinyURL shorl.com w3t.org xaddr.com si9.org urlTea.com icanhaz.com turo.us rubyurl.com rurl.us RlinkR.com urlx.org is.gd tnij.org abbrr.com...
Comparative Advertising: Can I Talk About My Competitor On My Website?
May It Please the Mozzers, I am often asked, "Can I talk about my competitor on my website?" To answer this question, I thought I would do a quick post about comparative advertising. The Federal Trade Commission promotes lawful comparative advertising as a great way to inform consumers and increase competition. Describing how your pro...