The Moz Blog

SEO Wireframing

I’ve received a few queries about optimizing new website builds - keeping SEO clearly at the forefront of the design.I though it might be a good idea to write about this as my first contribution to the YOUMoz community. Here is how I tackle it. Whenever I am approached for SEO on a new site build I set to work on constructing an SEO WireFrame...

Official Linkscape Feedback Thread

Linkscape is like nothing SEOmoz has ever built before - it includes not only a search engine sized scale index of the world wide web, but a set of unique link popularity metrics and a tool to see links and link attributes. It's our most ambitious project to date and includes billions of points of data and dozens of complex pieces.This thread is designed to be a resource for those us...

Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool

It's been 12 long months of intense anticipation, but the waiting is finally over. Today, I'm ecstatic to announce some very big new developments here at SEOmoz. They include: An Index of the World Wide Web – 30 Billion pages, refreshed (and grown) monthly, built to help provide SEOs and businesses acquire greater intelligen...

SMX China 2008 - Report From Nanjing

Last week, as the US financial powerhouses began to pay the price for their lack of fiscal responsibility, I was on the road in Seoul, Nanjing for SMX China 2008, and Tokyo. ...

Link Forensics: Finding Shady Links Before Taking on New Clients

What happened was that their past had just caught up with them. They had previously engaged a local SEO firm with tactics that were a bit past their sell-by date (mainly consisting of a huge link network of sub-domains off the SEO company's own site and some other properties). There was not only a question of tactics here, but also of plain common sense - not only was part of the link network on the SEO company's site, but so were proud links to "our clients" (all of whom got slapped, we believe).

How It's Feasible to Manually Review All Domains

After watching Nate Buggia a few weeks ago speak about Live's Webmaster Tools I was struck by his statistic about the number of domains on the web. He suggested that there are 78 million domains. Could we manually review all of them?

Headsmacking Tip #8: Give Your SEO Campaigns Time to Take Effect

It's been a few weeks since I last posted a headsmacker, but this topic has been begging for some exposure. Recently we've worked with some fellow SEOs who've felt the harsh constraint of overly eager, impatient management. They're campaigns followed solid tactics, stuck to best practices and even...

No Liability for Your Co-Blogger's Content: Another Successful CDA 230 Defense

May It Please the Mozzers, Attention everyone who co-blogs! If you create a blog collaboratively with another person, you may be wondering whether your blogger buddy creates potential liability for you each time she posts. We know that website operators can't be held liable for their users content thanks to Section 230 of the CDA. That's old news....

Whiteboard Friday - Corporate Blogging Tips

This week Rand discusses some oft overlooked factors one should consider when preparing (or revisiting) a corporate blogging strategy. We all know a blog can be a huge asset to improving a company's web presence and rankings, but if approached carelessly it can cost you. ...

Rock, Paper, Scissors: The Results of the Beta Tester Contest

Disclaimer: This post doesn’t include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this blog. UPDATE: I clarified below that it is the winners of the 4 rounds that won, not just people who chose the winning weapon.

Google's Advice - Godsend Or Gimmick?

What's the deal with all this advice that Google employees like to give us, then? Of all the search engines (and of many companies of Google's size and scope), Google appears to be the most open with its distribution of information, its interactions with its users and its willingness to give us advice.

The SEO Failings of Major UK Highstreet Retailers

So I recently read a post by e-consultancy which looked at 10 things Asda (a huge UK supermarket, part of the Wal-Mart group) could do better online. The post is part of a series where they look at a number of large brands in the UK and how they can perform better online. The series focuses solely on usability though and doesn't actually mention any online marketing. So I thought I'd step up to th...