The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Dynamic URLs vs. Static URLs - The Best Practice for SEO is Still Clear
Google's got a blog post out today (and SELand covers it) about how they now recommend that webmasters and site owners DO NOT rewrite their ugly dynamic URLs to be clean and static. What's the reasoning behind this? ...
Dinosaurs and Bunk Beds and Widgets, Oh My!
I've always struggled to understand how widgetbait would be an effective linking strategy for most businesses. Of course, Matt Inman demonstrated how it can work (and fail) for dating websites, which automatically translated in my brain to 'working for markets that are fun and not to be taken too seriously'. But how does it work in i...
Another Trademark and SEO Related Lawsuit: U-Haul vs. Hire A Helper
May It Please the Mozzers, Today I'm discussing a case involving alleged trademark infringement and meta tags. It's very dangerous to outrank your competitor, especially if that competitor has limitless pockets and very generic registered trademarks.
Whiteboard Friday - Developing a Link Hook
This week Rand offers a follow-up to last week's discussion of why niche sites with great content don't always pull in the rankings against more generic content on larger sites. It's all about the links: big sites have 'em, small sites don't. So how can niche sites with quality content leverage that content to get links and, by proxy, rankings? They need a link hook. A way to make ...
Links Should Really Look Like Links
As there haven't been any posts in the usability category of youmoz since March, I thought I write a short usability entry. You SEOs out there certainly know how a link should look like for search engines. But do you also know how they should look like for real people, I mean the ones visiting your page and spending money on your products?1. Links onlineLinks ...Level Up Your SEO Skills With Our Free Training
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What Does the Stock Market Implosion Mean for Your Online Business?
The news this week is pretty dire. On the heels of the US Government's bailout of Freddie Mac, Fannie Mae and AIG Financial, stock markets in the US, Russia, Japan and elsewhere are suffering tremendous losses. The NYTimes paints a linkbait-worthy, interactive picture of the financial industries collapse. If you're anything like me, this news brings on some anxiety and fear - neither of which a...
The Dangers And Advantages Of Meme Marketing
Who said life ain't a pretty place?...
From Twitter with Love: The Ultimate Romantic Linkbait
Will and Rand would never miss an opportunity for linkbait. I take an inside look at how Will's wedding panned out online.
Selling SEO: Tips on How to Act, What to Say, and How to Sell to Clients
I know most of you are dealing with businesses that understand they need to be seen to get conversions from their web presence. However as the economy tightens and competition gets more aggressive, I believe more of us are going to be in front of potential clients that are trying to wrap their head around why they need to do this, and why it costs money.First things first&nb...
The 3 Cornerstones of SEO
For the first time in a while I was let out of the office and sent to a Sales meeting. For as long as we have been running the company the typical stereotypes of coder vs salesman have been applied to Will. Taken to extremes people think that I can't string a sentence together and Will doesn't know how to turn a computer on. At sales meetings Will likes to talk in terms of the foll...