The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Why You Should Give Yourself the "Opportunity to Cure" in Your SEO Consulting Contracts
May It Please the Mozzers, Last week, many of you requested more posts on common contract clauses. Your wish is my command: Today, I'm very briefly going to review "opportunity to cure" provisions. This provision is valuable for any one providing a good or service. ...
Information Architecture - A Site Review is Nothing Without It
Will and I have a recurring argument about what should and shouldn't be in a site review. My argument has been, and remains that before you can do a proper site review you need to do keyword research, in order to validate that the site architecture is correct. I have been doing a fair few site reviews recently and one thing has stuck out. Yes, almost every site I've ever loo...
Exposing Gray/Black Hat Information - What Should SEOmoz Do?
For a long time, I've held the personal belief that to be a the best search marketer you can be requires knowledge of a vast information set. From web crawling and algorithmic...
Whiteboard Friday - Users vs. Experts
Mozzers and Mozzerettes! Today, for your Whiteboard Friday enjoyment, a battle of two heavyweights in the online information aggregation arena. In the blue corner, the reigning champion, User Generated Opinion!! And in the red corner, a long-standing brawler who some (such as Rand) view as the future of this niche, Aggregated Expert Opinion!! Let's get ready to Ruuuuuuuumble!...
Roundup Thursday for the Week of 7/20/08
Three star links: * Great news for Internet marketers and e-commerce: more shoppers are purchasing goods via the Internet because of the high gas costs. * The New Atlantis exposes the "myth of multitasking." Well, there goes my built-in excuse to Rand whenever he asks me why I'm browsing Etsy instead of doing site reviews. Crap. * Interesting opinions here: Paul Graham discusses pooled-risk company management, and 37signals disagrees with him, saying you don't need to sell your company in order to have financial freedom.Level Up Your SEO Skills With Our Free Training
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Optimizing for Multiple Word Order Search Phrases
SEOmoz member, Michael Janik wrote to me last week and asked about how to optimize for multiple word order search phrases. I think it's an excellent topic, and one that we haven't covered well in the past. The issue arises from keyword phrases that receive search queries in different formats, for example: Restaurant Reviews Seattle...
Search Engine Optimization in Haiku
It's been a long day and I'd love a little break Let's try some Haiku Describe SEO With your finest 5-7-5 syllable poem SEOmoz shirt to the winner in comments Vote below with thumbs I'll start things off with my own stab at the topic and then it's your turn O...
Dumbing It Down For Your Sales Force
I recently composed the following letter for one of my clients and figured it might be helpful for some of you. Feel free to use any or all of it and change it as you see fit for your own purposes.Cheers!Tim Staines ABC Company Website Growth Strategy How the ABC Company Sales Team Can Have a Huge Impact The Concept When a non-abccompany.com website links to a...
Manage Client Expectations And Reduce Your Risk By Including A Warranty Disclaimer In Your Client Contracts
May It Please the Mozzers, Today's Legal Monday is brief (for a change!), but very important for anyone doing SEO consulting. When selling their products, consultants tend to use overstate their abilities and over promise on deliverables. It is important to resist this temptation and communicate as effectively and honestly with clients as possibl...