The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Turn Yourself from a Great Developer to a Great SEO
The work done by developers rarely hits the headlines but can often be the difference between success and failure in an SEO project. The following list may not be groundbreaking but then SEO often isn't. I think the following all fall under the heading of advanced common sense...
Roundup Thursday for the Week of 6/29/08
Stories, news, and other notable items from the past week: One star link: * Hacker News started a thread asking why hackers hate SEO. Most of the answers are frustrating, though some folks chime in to defend our industry.
Reddit, Stumbleupon, Del.icio.us and Hacker News Algorithms Exposed!
It is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how popular social media websites use algorithms to ut...
Cracking Google's 1,000 Page Barrier
One of the frustrations of doing SEO for large websites is the fact that Google makes it very difficult to see more than a small part of the search index. Even in Webmaster Tools, Google's index search is built on the same mechanics as its web search, which only lets you see the first 1000 pages of any result. Whether you're trying to get pages discovered, struggling with duplicate cont...
An Initial Review of Boudica, the Social News Site for Women
Danny Sullivan's lovely wife, Lorna (who lent me a hat and gloves when we went to see Stonehenge on an especially cold, windy day), recently created Boudica, a social news site for women. The site is pretty new and is currently in Beta testing mode, but I thought I'd give an initial review of things thus far. I'll start with the following caveat: I'm not super...Level Up Your SEO Skills With Our Free Training
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White Hat Cloaking: It Exists. It's Permitted. It's Useful.
A quote from Google's Guidelines on Cloaking: Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. ...
The Unofficial Google Widget Bait Guidelines
Hello again, Mozzers! Ready for another article from the World's Greatest SEO? Of course you are! One of the SEO-related topics that has received quite a bit of attention lately is widget bait. Matt Cutts discussed it at SMX Advanced, and he also answered questions about it in a recent interview with Eric Enge, intuitively titled: ...
Space Godzilla: Lessons in Monstering
It's a movie theme here on SEOmoz this week. After Rebecca's post on real movies, I'm going to talk about an imaginary one. It's a movie that would go straight to DVD, but might nonetheless be compelling for those of us who are search geeks. It's a battle between monsters - the might of Google pitched against some of the largest brands in the world. Anyone see Godzilla ...
Small Business Link Building: Part A - Analysing Opportunities
I promised in my last post that I will disclose a Link Building strategy that Small Businesses have access to but tend to over look. Note that most small businesses may not need hordes of links to target the niche keywords that we identified via our ...
SEO Defense: 8 Habits To Protect Your Rankings
Below is a list of things I've begun to do on a daily basis to help keep my SEO strategy clean, solid and less vulnerable to questionable competitor activities. I can't control what my keyword competitors are doing, but I can sure as hell make it harder for them to F' up all my hard work.Those bastards never sleep. So I won't sleep either.1. Check SERP ...