The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Why Don't We Read (and How Much Do We Read) on the Web?
This short post looks at a Jakob Nielsen alertbox column entitled, How Little Do Users Read? Why a short post? Well, it would appear that we don't read long posts, so why bother? Nielsen examines a study from the ...
YOUmoz Newb Pwns SEO Expert Quiz!
Hello YOUmozzers! This is my first ever YOUmoz blog post and possibly my last, depending on how well SEOmoz can handle a little bit of constructive criticism. ;) Up until about 3 weeks ago, I was working at a fairly well-known SEO firm, but unfortunately, my valid SEO theories and genius-grade ideas weren't welcome there, so I decided to strike out on my own! SEOs are...
Customer Service Protocol 101: The Revised Edition
I apologise for another Facebook-centred post, but something interesting happened to me this week. I also realise that it is a bit strange to title an original post, "The Revised Edition," but this is indeed a complete re-write of my first draft. My initial post was titled, "Cusomter Service Protocol 101: Threaten To Ban Your Most Loyal Users" and it was quite the diatribe. You see, on Monday Facebook threatened to ban me. They said I had been caught spamming. I became very angry, as I hadn't spammed anyone. I'm also one of Facebook's biggest fans in an environment where everyone has something bad to say about the company.
Have Online Press Releases Gone the Way of the Dodo?
Recently I attended the eCommerce Summit, and while I was there I attended the "Using Press Releases to Drive Sales" session. The sole speaker was Joe Beaulaurier, marketing manager of PRWeb. Sure, his session was a bit salesy (then again, so were a lot of the session at the eCommerce Summit, but it is ecommerce, after all), but he did make so...
Google Spam Illuminates the Algo's Reliance on Domain Authority
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Rewriting the Beginner's Guide Part VI: How Usability, User Experience, and Content Affect Search Engine Rankings
I'm currently working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here. How & Why "Great" Sites Rise t...
Building a Better Spam Detector
A couple of weeks ago the AIRWeb held it's 2008 conference. I've taken a stab at my own adversarial information retrieval tool...
Whiteboard Friday - Building a Personal Brand
This week Rand discusses the topic of Personal Branding. What are the pros and cons of having a personal brand for yourself or within your company? How can you build a personal brand, and what benefits personal branding can have above and beyond corporate branding. Enjoy! ...
Thursday Roundup for the Week of 4/27/08
Stories, news, and other notable items from the past week: Two star links: * Regarding TechCrunch's "Is Keyword Search About to Hit its Breaking Point?" article, well, I'll quote what Rand said: "[S]uch a load of crap. Users have to change, not engines."
Facebook Does Keyword Research
If I had been paying attention on April 15th, instead of swanning around New Zealand, I would have noticed that Facebook had launched what amounts to an elementary keyword research tool... and as I write that, I realise that Facebook Lexicon is perhaps less elementary than some of the tools that we already pay for. An anonymous aggregation of "public and semi-public" keywords from across...