The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Poor Vanessa Fox, working late on a Friday night. I felt so bad for her, I just had to post this timely review of Google's new Webmaster Central, which is replacing sitemaps (and including its old functionality). There's a lot of material to cover, so let's ...
Thanks to Ryan McCann, who pointed me to this article from MSN Careers - Four Jobs on the Cutting Edge...
I'm stealing this idea straight from these four guys (1, 2, 3 - and 4 - thanks Emil) and adapting it to the world of SEO/M....
A little bird passed me a rumor today that I can neither confirm or deny, but it's certainly worthy of discussion. The theory goes - when launching a new site, buying a significant quantity of AdWords/AdSense for the site is a good way to tell Google the site isn't spam and avoid long waits in the sandbox. Here's my take on this: There is some logic in the idea that a...
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If this were America, surely security would haul off this man in a heartbeat. But it's not. This is Japan, land of the weird and wacky (I know, did I mention I lived there for 10 months?) and Japanese comedian Razor Ramon merely brushes them aside with a... thru...
Dear Mr. Cutts,I want to start off by saying thank you for taking time out of your undoubtedly busy life fielding SEO's most burning questions. That being said, I beg you to please stop answering questions via video. I've been chained to my desk for over a day now, and my skin has been rubbed raw from the cuff around my ankle (and from my unsuccessful attempts to gnaw off my own foot)....
Oilman pointed to this first, so he deserves the link credit. Bravo, Todd - your taste in entertainment makes me an even bigger fan than before. Like Todd, I watched this segment last night and couldn't help but think how plugged in Colbert's staff must be to the Web 2.0 world. Unlike so many parodies of Internet t...
Boy, what did I get myself into? Rand has chained me to my desk and ordered me to summarize the next set of videos released by Matt Cutts. This new batch of summaries is more verbatim than the last one, so enjoy.1. Does Google treat dynamic pages differently than static pages?...
Via Threadwatch, I came across some Google videos of Matt Cutts fielding questions that he had received through his blog comments. I was initially quite interested in seeing the videos, as I thought he would be including demonstrations or visuals to aid in answering the qu...
When dealing with client recommendations for design, usability, and accessibility, we always stress the importance of a custom 404 page. Why? Because I think everyone gets a little sick of seeing standard pages that do little to direct users toward a useful solution. These boring, default 404s are not friendly, they're hostile. And without the proper presentation they risk scaring away less savvy ...
I'm proud to say that as August 18th grows closer, I've had snakes on the brain. Why's that? Well, unless you have been actually living in a cave for the past year, you know that Snakes on a Plane hits theaters nationwide in mid-August. Why the excitement? Is it because I'm excited to see movie camp at its finest? Hell yes! Is it because the...
It appears that Google's new checkout system provides an added bonus and strong incentive - namely a nifty little icon that helps your site stand out in the AdWords listings on search results pages. See below: ...
For nearly 2 years now, online and offline media has been obsessed with the success of MySpace, the social networking website that caters primarily to teenage and young adult demographics. Explanations for the phenomenal growth in traffic, page views per session, membership explosion and brandshare have been attributed to everything from the ...
A year and a half ago, the major search engines got together and talked about the issue of blog spam. Ask didn't attend (although they received an invite), but Google, Microsoft & Yahoo! all sat down (with the creators of popular blog software packages) and found a way to help make links from anonymous sources on the web separa...