The Moz Blog

Can You Plagiarize Yourself?

I’m lucky, sort of. I write four blog posts a week for web design companies and a hosting company. No complaints, here. However, because I’ve been undertaking these assignments for 18 months, that works out to over 200 articles on SEO/SEM topics. At that rate, you have to slice the baloney pretty thin. So, a...

Whiteboard Friday - Adopting Twitter

This week, Rand (semi-reluctantly) takes a look at everybody's favorite new time-waster application: Twitter. He outlines a few points that may help late adopters get over the hump and realize that, while it may seem a little silly, Twitter can actually have considerable social and marketing value to those of us in the search world. Plus...

SEOmoz Has Teamed with Distilled

SEOmoz is very happy to announce that we've recently teamed up with our first ever Global Associate, Distilled. Many of you will know and recognize Will, Duncan and Tom from their participation on t...

A True Story

If you take any interest in Sphinn and the debates which rage therein, you properly noticed last week's uproar over linkbait specialist Lyndon Antcliff's fake story that ended up being mentioned on Fox News. We've dabbled in a fair few linkbait projects over the years and since the Sphinn discussion was still alive just two days ago, I don't think it's t...

You Don't Own Your Brand Online...But You Can Own the Search Results

There are over 200 million blogs online, thousands of review sites, sites specific to leaving feedback about companies and thousands of forums on any topic imaginable.People can talk about whatever they want, pretty much wherever they want, and with so many people "conversing online" a lot of that conversation is involving brands - their products, their services and their busin...

Whiteboard Friday - Blogging for Higher Rankings

This week, Rand discusses a few essential strategies to consider when adding a blog to your site. If you want your blog to be readable, enjoyable, and able to generate links and traffic, give this installment of Whiteboard Friday a look. ...

Thursday Roundup for the Week of 5/11/08

Stories, news, and other notable items from the past week: Two star links: * The Industry Standard provides us with the 25 top B to Z-list blogs. Why am I giving the link 2-star status? Because the stupid site spaces the list out over multiple pages. ARGHHHHH. Take your page views and ad impressions and shove 'em up your arse.

How Newsworthy Are Your Newsletters?

talk about good and bad newsletters...

What Is Acceptable For "People Search Engines?"

I don't often get indignant about websites. Even bad ones. Sometimes I complain about what passes for Web 2.0 genius, but never before have I been really horrified by an online service. Spock.com horrifies me. I have never before felt like a website should cease to exist, but I am appalled at my experience with Spock. I'm in the process of having my personal information removed from the site at th...

The Beginner's Guide to Becoming an SEO

About two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get a SEO job. I think it is a great resource for SEO’s who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at an internet technology company? The foll...

Do I Really Need to Build Web Access to My Service?

Yes, whiny title writer, you most certainly do. Check out this piece from the AP on PapaJohns.com: The nation's third-largest pizza delivery chain trumpeted the $1 billion milestone Wednesday, noting that its U.S. online sales have been growing at an average clip of more than 50 percent per year. In 2001, the chain's online sales totaled $20.4 million. Last year, its online sale...

Does "Query Deserves Diversity" Algorithm Exist at Google?

Most of us in the search space are familiar with the principles of the "query deserves diversity" (QDF) algorithm at Google, but this is almost certainly not the only intent detection process and algo-tweaking area the engine applies. One popular theory that gets inspires a good bit of discussion around the SEO water cooler is that Google may recognize queries with the potential for mult...