The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The Role of Outbound Links
<p>Outbound links play a critical role in your overall linking strategy. This runs counter to the philosophy that used be popular in the industry, that of hoarding PageRank. You do read less about the notion of hoarding PageRank these days than you used to, but I still think that many publishers do not fully understand why outbound links are important.</p><h3>Understa...
Google Follows Nofollowed Links in SEOmoz Comments?
I may be totally wrong on this, or maybe I've overlooked some obvious explanation as to why the content on the end of nofollowed SEOmoz comment links has been indexed and ranked. Puzzling over this by myself and with friends hasn't produced any good conclusions, so I thought I'd throw this out there to the community. Nutshell: periodically, I'll search for my own name in search engi...
The Secret: SEM Sued for Trademark Violations and Breach of Fiduciary Duty
In fact, the whole nasty mess is public record because the owners of The Secret are suing their former internet marketer for trademark infringement and violating his duty of loyalty to them. The case, TS Merchandising v. Hollings, was filed November 2007 and includes allegations that Hollings infringed and exploited The Secret's trademarks by selling his own merchandise under the brand, cutting unauthorized side deals with vendors of authentic merchandise, and generally using his knowledge of SEO for evil by seeking personal gain. The whole story has the bizarre, made-for-Tv feel about it. Regardless, it's an interesting look at the kind of trouble that internet marketers can get themselves into.
Reminder: 40% Off Introductory Discount on The SEO Video Training Series Ends Monday!
Business Dog told me to post a quick reminder that the special, deeply discounted Introductory Offer on the new SEO Video Training Series expires Monday. This is likely the best price we'll ever offer on this series, so don't wait, get it before this offer over! Do you really want to ignore ...
Whiteboard Friday - How to Get an SEO Job
This week, Rand discusses a topic inspired by a reader's email: how to get a job in SEO. He discusses many of the prime things one needs to consider and be familiar with before going in to interview with an SEO company. If you've been considering getting into the industry, or you've got an interview coming up, this is definitely worth a watch. ...Level Up Your SEO Skills With Our Free Training
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Holy Mother of Linkbait
This past Tuesday night (and, eventually, Wednesday morning), Rand and I sat down and "wrote" a post that we were quite sure was rather amusing. Admittedly, posting to a widely read SEO blog after getting little sleep and consuming three beers and two cocktails isn't advisable. We were, however, relatively sure we were on to something good.
The Beginner's Checklist for Small Business SEO
For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago so I am happy I was given the chance to give bac...
The Law and Business of Online Advertising Conference Recap
May It Please the Mozzers, May It Please the Mozzers, Last Friday, I had the pleasure of attending the Law and Business of Online Advertising, a conference co-sponsored by the Berkeley Center for Law & Technology and Santa Clara’s High Tech Law Institute. ...
SEOmoz Launches new Store & SEO Video Training Series
Greeting denizens of the Moz-verse, I wanted to interrupt your regularly scheduled Monday to announce the launch of the new SEOmoz Store. It's your one stop shop for all things SEOmoz: PRO Memberships, Guides, and our newest product, The SEO Video Training Series. After months i...
Behavioral Advertising is Great but Nobody Likes a Presumptuous Pete
Lately I have been reading about online behavioral analysis and have started to realize its potential for advertising. To better understand its power try this simple exercise. Open a new window, go to Google and search “malpractice”. Then right away search “lawyer”. Look at the ads on the right. You li...