The Moz Blog

Enterprise SEO: 5 Ways To Stay Sane

"We just can't make the changes you're recommending, so it doesn't pay to keep working with you."After hearing this from a client while I was at SMX West a few weeks ago, I walked over to a bench and punched it so hard that my knuckles started bleeding. The next day, as I went through security in Santa Clara, the TSA folks eyed me suspiciously. They likely thought I...

Roundup Thursday for the Week of 3/23/08

Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: ...

Why Does Your Search Traffic Suck? The 7 Most Likely Reasons

We're just not getting any visitors from the search engines... I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on... one that would be accessible on ...

Latest Firefox Update Causes Problems With SEOmoz

Starting last night in to this morning, we've been getting reports of people who have recently updated their version of Firefox to the new 2.0.0.1.2 release and now get a blank screen when they come to SEOmoz. We're still working on what the exact issue is with our site and why upgrading Firefox breaks it, ...

The Power Of Online Campaigns, And The Sad Downfall of Jericho

I don't watch much television. It's silly really. I bought a big flat screen HDTV DVR OMG WTF television before I could really afford such things and I only regularly watch two shows. Tonight, one of my two shows will go off air for the last time, leaving me with only American Idol, which I encourage you all to link to from now on as American Idle (and al...

The Boston Consulting Group Matrix -- Revisiting Marketing Models

I like looking at marketing models – after all – we are SE Marketers. In addition, I find applying traditional marketing models to online marketing isn’t all that hard, and makes for better by management who know nothing about search marketing. Simultaneously, the process inspires a unique insight into ones strategies. This time round, I d...

Paid Search Lessons from David Szetela

Today I sat in on a webinar taught by David Szetela, the founder of Clix Marketing. He gave some great tips about common PPC and paid search mistakes, and I thought I'd share them below. Don't mix search and content campaigns. David recommends turning off the content network and not mixing search and content...

SEO Industry Survey Results Released

We've been working pretty hard on pulling together the numbers from the roughly 2700 responses to the SEO Industry Survey, graphing the results, and writing up some thoughts in an article on the SEO Industry Survey. Being the new guy at SEOmoz, the gang thought it would be a good idea for me to pull myself out ...

Copyright: Sample Forms and Strategies for Registering your Online Content

I'm going to divide up the registration process into three parts because each application should include three things: (1) The Completed Application; (2) A Sample or Copy of the Work; and (3) the fee. Part One: The Completed Application Applications to register copyright are actually very short and pretty intuitive. Regardless, many people break out into a cold sweat at the thought of completing a copyright application. I have a feeling the paper part is what holds most people back. Because "seeing is believing," I am sharing with you the copyright applications I have created to get SEOmoz up to date on its copyright registration.

The True Origin Of Google

The year was 1999. Dissatisfied with the difficulty of finding topic relevant information on “the Internet” that he had personally invented only two years earlier, technology industry visionary Al Gore Jr., invents a means of significantly improving the search process with the creation of the world’s first “Search Engine”, based on a complex mathematical fo...

Whiteboard Friday - SEO Agency Insights with Tanya Vaughan

This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agen...

Roundup Thursday for the Week of 3/16/08

Sorry this roundup is delayed. I had the damn thing about 60% completed earlier today, but then Mel brought in a pig full of beer, which we proceeded to drink during lunch. A couple of glasses later, I returned to my desk and inadvertently hit whichever combination of keys on my keyboard is the equivalent to the "Back" button on my browser, thus losing my post. After work, I went to the ...