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For a very long time (at least in web years), CPC advertising has been the only model for search engines seeking to monetize their search results. While the effectiveness and profitability of these ads can hardly be disputed, it's also obvious from statements like Google's famous "20% of all queries each month are completely unique)" and Ask's "80% of our users' searches show any ad...
Note: If you are unaware of The Project topic, please read the previous parts The Project: pt1 , pt2, pt3I usually have a pretty good hunch of future PR updates, and it was accurate...
A big thanks to Zachary Applegate from Plumber Surplus for contributing this blog on the subject of his team's recent visit to Google's Irvine complex. Hopefully you'll enjoy it as much as I have: While our small team from PlumberSurplus.com was excited to be able to go to the Google open house in their new Irvine California office, we were u...
It's been several months since we launched the 2006 Web 2.0 Awards, but the buzz is still going strong. Later tonight I'm meeting with one of the companies we reviewed. Then, next Wednesday I'm off to Amsterdam for The Next Web Conference, where speakers including Kevin Kelley (of Wired Magazine), Michael Arrington (of TechCrunch), and Kevin Rose (of Digg) will address the way Web 2.0 is changing the way people use the internet.
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Matt's been hard at work this week, upgrading SEOmoz's KW Difficulty Tool. It's now faster, more accurate and comes with spiffier graphics. In honor, I thought it would be valuable to write a post on how to read this data: ...
I've been using the private beta of Farecast for a couple months now and I've really enjoyed it. With the launch of their public beta release today, everyone (in Seattle & Boston at least) can take advantage of the high quality data mining and spiffy GUI that the Farecast team has put together. ...
Reading through the the thread - Persuasion Architecture and the Art of Agreement for Website Success - is inspiring. Although the discussion starts with a short review (by Kim) of the Eisenberg brothers' new book, it evolves into a stirring debate and exploration of how websites can influence user actions. From the t...
Ok... Here's my first grey technique that I attempted last week for one of our site (not to hard to guess which one). Our company was confronted with the following elements: -Dire need to start growing our community on a young domain and newly started blog-Virtually no money to spend on it, only precious planned time from actual employees-No knowledge of any kind for viral m...
In case you're seeking some inspiration for writing on your own blog or in need of strong examples to point your executive team/marketing director/non-believer business partner to, I thought I'd share a few favorite blogs (outside the webdev/SEO sphere). I've just gone ahead and listed the titles, along with an excerpt: WaiterRant.net...
Finally, someone did an interview with one of the best and brightest in the industry. Thanks to Mr. Pratt (he's fond of that moniker, apparently), Bill Slawski, one of my favorite people, is featured today on SEOBuzzBox. I do take issue with Pratt's first statement, though: ...
Are those pesky search engine robots crawling your site too much? Does the sight of even one result from a "site:" command at the engines boil your blood? Are you tired of seeing visitor after visitor trickle into your website from referrers like "Google", "Yahoo" and "MSN". Well worry no more, because below, I've listed the top 10 ways to keep those...
Note: If you are unaware of The Project topic, please read the previous parts: The project: In the beginning (pt1) The project: ... there was Silence. (pt2) Pretty often I hear people complaining about how hard it is to generate revenue from low tra...
Because of being extremely busy at the moment, I'm going to make this post short and sweet. Below are some links that allow to see what I consider the best /most important reads during the past week: ClickZ has an interesting article about AJAX and web analytics. This is an ...
I owe a big one to Allan Dick, who bought dinner tonight for myself, Danny Sullivan, Ammon Johns, Chris Sherman and about a dozen other SESers here in London. Unbelievably, I still have not slept since Sunday night, but managed to truly enjoy the wine, crab cakes and top-notch beef and Guiness pie. In return, I thought I'd take a quick dive over to Alan's site - a veritable haven for th...