This week Rand discusses the topic of Personal Branding. What are the pros and cons of having a personal brand for yourself or within your company? How can you build a personal brand, and what benefits personal branding can have above and beyond corporate branding. Enjoy!



SEOmoz Whiteboard Friday-Building a Personal Brand from Scott Willoughby on Vimeo.

As Rand mentions in the video, if you'd like to learn more about personal branding, head over to Neil Patel's blog; he's got a ton of good info on the subject.

(This week's video runs 9:50)