The Moz Blog

The Holy Grail of Long Tail Information Finally Trackable

This is a feature I've been asking for in analytics packages for the last 2 years: This report lets a search marketer actually visualize the healthiness and distribution of their site's keyword-based search traffic. In the example above, I'm showing the repor...

Bait and Switch - A Case Study (of sorts)

Bait and Switch is a well known Link building strategy, which in my opinion works well with a viral campaign. In most cases its used for sites that don’t have very appealing content...Because I am inherently lazy, and do not want to particularly bore most of you with what this tactic is, I will just link to Jane’s prese...

Is Google Making Site Search Redundant?

So here's an interesting thought... You're Google. You have every page on everyone's site in the world (or near as makes no odds) indexed. What more can you do with that information?Well, how about providing a search function for that person's site. Looks like that's what the big G is thinking at the moment at any rate. Have a look at the following examples, and see w...

Web Analytics Now Expands to Include Offline Phone Call Tracking

Web analytics users can now track offline phone calls from within their web analytics package of choice with a new service from Mongoose Metrics. Analytics integration support includes such vendors as Google Analytics, Omniture, ClickTracks, WebTrends, Coremetrics, IndexTools and any other web analytics packag...

Twitter Begrudgingly Revisted

Caught during a moment of extreme moral ineptitude on Saturday, I did the unthinkable. I signed up to Twitter. I felt like a fourteen seventeen year old who's been thinking about sneaking into the parents' booze cabinet with her friends and finally makes the decision to pick the lock. I felt bad immediately, especially given ...

The Envelope, Please.... Winners of the SEOmoz SMX West 2008 Giveaway

The SEOmoz SMX West 2008 Giveaway Winners are...

The Bizarre Economy of Links - Portland SEMpdx Keynote

Tonight I'm in Portland for tomorrow's SEMpdx Searchfest conference, where I'll be giving a keynote address at 9am on The Algorithmic Evolution of Search Engines and the Impact on Search Marketing Campaigns. Like most keynotes, it's designed to be more of a broad overview, focusing on understanding the hows and whys of m...

Trademark Law and Domain Names: ACPA or UDRP?

Today I want to discuss how trademark law plays out in the course of a domain name dispute. We're going to compare and contract the Anti-Cybersquatting Consumer Protection Act with I-CANN's Uniform Domain Name Dispute Resolution Policy. As I see it, there are generally three kinds of domain name disputes. They are as follows: 1. Cybersquatting: You own a trademark and someone without a right to the mark is exploiting your mark in bad faith. 2. Two trademark holders, one domain name: You own a trademark, but someone else owns the same mark too and there is only one domain name. 3. No one owns the trademark, but everybody wants the brand: Not all domain names are trademark protected, but people inappropriately attempt to use trademark law to resolve domain name issues. While discussing each prototypical domain name dispute, we will also discover the different statutes and dispute resolution procedures available in domain name disputes.

YouTube's New #1 Video: The Unprecedented Rise and the Mobocracy that Led to its Fall

On March 04, 2008, the internet community saw the culmination of the world's most successful video marketing campaign. With 80 million views in 2 months, Clarus Bartel's homemade music video dethroned the Evolution of Dance as the most viewed video of al...

Whiteboard Friday-SMX West Interviews: Dennis Mortensen on Tracking Traffic Spikes using Analytics

Our Week o' Whiteboards draws to a close with the last of our SMX West interviews. This time we've got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site. As Dennis explains, a big spike in traffic isn't always great. We're all familiar with...

Whiteboard Thursday-Marc Poirier on PPC Campaign Management

Our Week o' Whiteboards keep chugging along with today's interview of Acquisio President, Marc Poirier. Acquisio has some of the best PPC management software out there (PRO members get a nice discount, wink) so Marc knows a thing or two about what it takes to keep a large PPC campaign organized, under control and manageable. If y...

SEO Analytics - Tracking Data Essential to Search Marketing Campaigns

For the last few months, SEOmoz has been working on a new product/tool for search marketers that we've always felt was essential to search marketing campaigns. I'll try to explain succinctly: THE PROBLEMS Search campaigns have a great number of elements that contribute to their success or failure - indexing, links, brand growth, competition, algo shifts, etc. Ri...