The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Legal Issues, The Economics of Search, PPC Pitfalls, and the SMX Search Bowl
Yesterday I attended sessions, met some new folks, and attended Search Bowl. Below is a brief recap and my opinions of Day 1 of SMX West. Recent Legal News About Search Clarke Walton went over search ad trademark policies. Google has the easiest trademark policies to understand. They allow trademarks ...
Video and Images in Search Results: SMX West
If there's one thing that doesn't seem to receive terribly much attention, it's image and video search. There has usually been a session at every conference, but images were often ignored in favour of both paid and regular organic search. Along came blended results and everybody takes more notice.Google Analytics Referral Traffic: Get Some Really Granular Data Using UTM
We have been using Google Analytics for over a year now and I admit there is lots of stuff that I have squint my eyes at and ask myself how it could possibly make sense. Lots of stuff, that is, except the greatest little trick in the world that I have been using for about the same amount of time. Google Analytics has a parameter tag known as UTM. Sorry, couldn’t tell you what it stands fo...
A Day of Pure Insanity
I'm incredibly tired. So dead, it's hard to take out my contact lenses (you know how they stick sometimes? Yeah, I hate that). Here's a log of today's events: 7:50am - Wake up at hotel in San Francisco, shower 8:45am - Catch cab to International Orange 9:15-10:45am - Take first ever Yoga class (wow ...
Affiliate Summit Las Vegas: SEOmoz Launches Affiliate Program with Pepperjam
Everybody in the SEO world knows that SMX West starts tomorrow but, while I'm definitely looking forward to seeing some familiar faces in Santa Clara, I'm currently in Las Vegas for Affiliate Summit. Why, you may ask, are you attending Affiliate Summit, Scott, SEOmoz isn't invol...Level Up Your SEO Skills With Our Free Training
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Google's Online Marketing Challenge
I've been following with interest Google's Online Marketing Challenge and I find a part of me is really angry and a part of me thinks this is a phenomenal marketing tool and a great opportunity for college students. They'll be posting the results in June -- so I'll keep you posted!He...
Reflections on the Industry: the Hot Tub, the Economy, and SEO
I was at my neighborhood hot tub last night enjoying a glass of wine and conversation with my husband when a stranger appeared. This is always an awkward moment. You don’t want to be rude and leave, but you also don’t want the stress of engaging in what will most certainly turn out to be meaningless conversation. That was not the case this evening…. Introductions...
Do Not Miss This Video
Brilliant, brilliant work from Mike McDonald and the team over at WebProNews:...
Link Exchange 2.0: Page Exchange
Exchanging links has been a common practice for some time now between webmasters that want to increase their search engine rankings. Lots of these webmasters trust their rankings solely to their link exchanges, the big problem with this is that this kind of links are known to be deprecated by search engines and even Google is telling us not to do link exchanges in the webmaster guidelines. I remem...
Birthdays, Elephants, Tools, & Booze: SES London Day 3
Due to an unavoidable client meeting I had to miss the first session on the final day of SES London 2008; from speaking to a few people it sounds like I missed some good ones, so here's hoping the rest of the day keeps up the quality. Session 2: Dynamic Websites: Beyond The BasicsIf there's such a think as an all-star team in SEO then the panel here p...