The Moz Blog

Will Search Engines Ever Regulate Your Linkbait?

"Avoid tricks," Google says, "intended to improve search engine rankings." Of course, they don't mean it, or else we'd all be out of a job. When we explain what we do to people, we tend to use words like "tactics", "methods" and "strategies." The Search Engine Strategies Conference and Expo is currently taking place in London. Search Engin...

How to Track the Evolution of Search Engine Algorithms & Why It's Important to Do So

The vast majority of search marketers operating in the organic space at least lay claim to "following the latest algorithms" at the search engines, and in 90% of the client pitches I've ever heard (or made, for that matter), the subject comes up at least once. However, I think this is still a topic about which there's not a lot of true understanding and for those new to the field, it'...

20 Minutes to Mention Paid Links: SES London Day 1, Part 1

I'm attending the first day of SES London as an unofficial SEOmoz correspondent. Rather than providing a live-blogging "he said; she said" commentary Rand has asked me to provide overviews & analytic commentary; I'll certainly do my best, but if I end up talking about what I had for my lunch you'll know that Rand got the wrong guy for the job. The day got off to...

Premium Content Training During a Special Session at SMX West

A fair criticism of SEOmoz's Premium Content has always been that while the material inside is valuable, the organization and instructions don't always provide a clear path, particularly for those new to the service or for inexperienced search marketers. Back in December, I wrote a post that walked through how to use many of the tools and content pieces inside Premium, and now, at SMX West next...

SEO Comic: Ranked Hard

Before I get flamed, I realize this can be seen as self-promotional and of course it is to some degree. I'm promoting it and I am myself, so I am self-promoting. But I hope this post can also be seen as wanting to share something with the SEO community that can be enjoyed. With that hope in mind, I invite you to read our <a href="http://www.bigoakinc.com/rankedhard/ ">SEO Co...

SEO Principles to Launch By

In preparation for a new project i'm starting, i've been reading mounds of information about web design and aesthetics. You all know the drill, blog after blog, sifting through the duplicate content and article after article separating the useful information from corporate fluff.It was in this that I realized my big mistake, reading information for the sake of reading infor...

Roundup Thursday for the Week of 2/10/08

Stories, news, and other notable items from the past week: Three star links: Happy Valentine's Day, everybody! Okay, I apologize for the above link,...

Who's Tedster? If You're an SEO, You Should Know

He's arguably the most well-known poster at WebmasterWorld.com. He's cited by some of the most reputable SEO minds in the industry. He has likely influenced hundreds if not thousands of enterprising webmasters. Who is this veritable titan of SEO that I speak of? Why Tedster of course. I know, I know. Many of you are probably asking yourselves, "Who the heck is Ted...

Do the "Heavy Clickers" Negatively Impact Display Ad Campaigns?

A report on the "Natural Born Clickers" (NBCs from now on) was released today by Starcom, Tacoda & Hitwise. The data points to some head-scratchingly bizarre figures about the people who click on paid display advertisements (emphasis below mine): ...

Putting the Tipping Point to Work

My copy of The Tipping Point had been collecting dust on the bookshelf for a couple of years now and while moving some things around I found myself thumbing through the pages. I know from a few comments that a handful of SEOMoz members and employees have read the book, and I decided it might be worthwhile for me to reread it again....

11 Tips for Appearing at Google Definitions

Google has got lots and lots of uses, one of them is to define words, it can be done either by putting "what is keyword", only 1 definition would appear, or by putting "define: keyword". Google defines this function...

The 4 Biggest Threats Google Faces

I had a fascinating breakfast discussion with Jonathan Hochman from Hochman Consultants on Friday about Google's market dominance and the potential roads that might eventually lead to their fall. Naturally, we looked for comparison companies to help inform our thinking. While firms like AT&T and Exxon met their demise from anti-trust laws, Google is l...