The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Why Is Preemptive Reputation Management So Difficult?
I remember the first time I heard about someone ending a relationship via email. It was a long time ago (like, in the nineties) and possibly in the days before I had an email account of my own. Everyone was shocked at how someone could bring themselves to do something like that online. Now, such a break-up would constitute a gross lack of inventiveness. Why not edit your ...
Whiteboard Tuesday - SMX West Interviews: Jeremy Schoemaker on Monetizing Your Blog
Welcome back. I trust you all enjoyed yesterday's SMX Whiteboard Monday with Will Critchlow? Well, here's round two of our Week o' Whiteboard Interviews from SMX, featuring none other than ShoeMoney himself, Jeremy Schoemaker. Shoe is a true internet marketing superstar if ever there was one. He's also a great guy and a horrible influence in t...
Web Design for ROI: Chapters 1 and 2
Every time Rand receives a marketing book, he puts in on my desk. I don't know if it's a gesture of "Here, you read stuff..." or if it's a more direct "Read this or you're fired" (which is clearly how Rand operates, for those of you who know him well), but I've got a stack of books at home that are one giant "Read these" list. During my flights to and from Sa...
Role of Directories in Link Building
<p>Directories can provide a rapid way to get new links to a site. Opinions on how to approach this range from submitting to every directory in site, to being highly selective. This post will discuss what's happening under the covers to provide some perspective on how you might choose to approach it.</p><h3>The basics - Yahoo</h3><p>The key things that...
Booth Thoughts from Two Mozzers and an Irishman
With SMX West behind us, I thought it would be interesting to reflect back on something that we hadn't ever done at any other conference: operate a booth. I have to say that attending a conference when you have a booth is an entirely different experience than attending without one. Below I'll provide my input, Rand's thoughts, and some helpful tips from a cranky Irishman who's had plenty of experi...Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
RSS Feeds - Right and Wrong
Who Makes an Effort? Well, it turns out that it depends on what make means:42 SEO Feeds, 126 posts reviewed: 0% mangled text, 65% of posts had a graphic or something visual55 News Feeds, 165 posts reviewed: 10% mangled text, 0% grapics (excepting posted videos)25 Political News Feeds, 75 posts reviewed: 25% mangled text, 0% graphics (excepting...
Whiteboard Monday-SMX West Interviews: Will Critchlow on Ranking Foreign Domains
As promised, here's the first in our series of Whiteboard X-day videos direct from the floor of SMX West. Our first victim is our good friend and extremely active SEOmoz member, Will Critchlow of Distilled. Will and his business partner, Duncan Morris, came in from London for SMX West and it was great to see them both. As a Londo...How to Improve Your AdWords Campaigns
In the first company, as I started to work with my Adwords campaigns, the only goal there was to get clicks (visitors) as most clients wishes. This was one of the 2 key figures that my boss was watching everyday. The other one was the CTR. If we were under 12%, the campaign was not good enough, and we had to work on the keywords or the ads. As I moved on to some other companies, im...
Happy Anniversary, Me! Searchfest is Next Week
Next Monday, March 10th, is Searchfest 2008, a day conference organized by SEMpdx, Portland's SEM community. I've created an event for Searchfest, so if you plan on going, sign up!...
How Screwed am I? Can Two Companies Have The Same Name?
How Screwed Am I? Some Other Business Has the Same Name As I Mine.
Trademark Problem: When Two Businesses Own the Same or Similar Mark
It is possible for two businesses to own the same or similar marks. Remember that the guiding principle is consumer confusion. If the two marks identify different products and oper...
