The Moz Blog

Putting the Tipping Point to Work

My copy of The Tipping Point had been collecting dust on the bookshelf for a couple of years now and while moving some things around I found myself thumbing through the pages. I know from a few comments that a handful of SEOMoz members and employees have read the book, and I decided it might be worthwhile for me to reread it again....

11 Tips for Appearing at Google Definitions

Google has got lots and lots of uses, one of them is to define words, it can be done either by putting "what is keyword", only 1 definition would appear, or by putting "define: keyword". Google defines this function...

The 4 Biggest Threats Google Faces

I had a fascinating breakfast discussion with Jonathan Hochman from Hochman Consultants on Friday about Google's market dominance and the potential roads that might eventually lead to their fall. Naturally, we looked for comparison companies to help inform our thinking. While firms like AT&T and Exxon met their demise from anti-trust laws, Google is l...

An Interview with Danny Sullivan on SMX West & Third Door Media

Last week, I asked Danny Sullivan, Founding Partner and Chief Content Officer for Third Door Media (as well as the Editor-in-Chief at Search Engine Land) a few questions about the upcoming SMX West conference and the other sites he helps run (Sphinn and Search ...

Moz Community News

SEOmoz has one of the best communities around and I want to invite my fellow Moz members to get together at SMX. Besides that, I've also got some cool things to share with you about your fellow members here. The calendar already has SMX West marked (albeit for a single day?), but only a few people seem to be attending besides the moz staff. So he...

Whiteboard Friday - Natasha Robinson of Fox Interactive on Enterprise SEO, the Microsoft/Yahoo! deal and Online Display Advertising

This week, Rand interviews Fox Interactive's own Natasha Robinson. These two spend time talking about the challenges in managing gargantuan properties like those run by Fox (MySpace, IGN, RottenTomatoes, ...

Roundup Thursday for the Week of 2/3/08

Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: YOUmoz entries: Best of YOUmoz: New events added to the Events Calendar: New ...

Rogue PPC Results from Google

I have to confess from the outset that I'm new to this industry, my background being very much as an offline marketer, so apologies if anyone's come across this already!I was googling some fairly generic PPC terms - 'PPC Management'; 'PPC Agencies'; and so on. I then remembered that I needed to write a document for our sales team, and so I googled 'managi...

When You Should Pause Your PPC Campaign

After our dismal experiment with trying to track impressions, Rand's course of action was to have me dive in headfirst and manage our PPC campaign for our Premium memberships. I half-assed the campaigns in August '07 and retooled them in November, when we redesigned our landing page and added a few targeted pages. The clickt...

The Best from Around the Web on the Microsoft / Yahoo! Deal

Like everyone else in the search industry, I have my $0.02 I'm just dying to give on the MS/Yahoo! deal. First off, I think we need to decide officially whether the new moniker will be Micrahoo! or Yahrosoft. Next, we should probably take a quick walk through the timeline of events so everyone's on the same page. Here's a quick look back: ...

Trademark Basics: Be First in Your Market, Be Distinctive, and Don't Confuse the Consumer

⇒ What is trademark law? → Product marks versus service marks ⇒ Where does trademark law come from? ⇒ Isn’t trademark the same thing as copyright? ⇒ Do I have any trademarks? How do I get some? → Be First in Your Market → Be Distinctive ⇒Trademark Law's Guiding Principle: Don't Confuse the Consumer ⇒ Limitations on Trademark Rights → Trademark does not protect disparaging or lewd marks. → Trademark holders do not “own†the words, logos, or slogan’s themselves. → Parodies of trademarks are permissible. → Non-commercial uses are permissible. → News reporting and product comparisons are permissible. ⇒ Caution! The Very Famous Marks Exception! ⇒ Should I register my trademarks?

Controlling Search Engine Access with Cookies & Session IDs

We've talked plenty in the past about methods to control search engine spiders' access to documents on your website, and we've discussed cloaking in several depths as well. But I feel that an under-utilized and extremely powerful methodology for serving unique content in different ways to visitors and search engines, based on the different experiences sought by the two, is critical to advanced ...