The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Robots Exclusion Protocol 101
<p>The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. Despite the "Exclusion" in its name, the REP covers mechanisms for inclusion too. The REP consists of</p><ol><li>The original REP from <a href="http://www.robotstxt.org/orig.html">1994</a>, extended <a href=&qu...
Why Initial Rankings Following Quick Reporting Are Key
In recent years, the once-common weblog or online journal has morphed into the ubiquitous blog. However, this transition led to some changes - the new terminology somehow allowed anyone to start news publication from their breakfast table. Blogging gives Joe Public the chance to jump on news before any larger entity has the chance to aggressively p...
Ron Paul is the Snakes on a Plane of 2008
http://www.seomoz.org/blog/the-internet-the-ultimate-focus-group...
Wireless Internet and a New Age of Reputation Management
When the Internet began to usurp more traditional forms of communication, I remember hearing quite a number of discussions about how dangerous letter-writing had suddenly become....
Accusations that Rip-Off Report just an Extortion Business
One of the most interesting stories to catch my eyes in the last few months was this exposé from Chris Bennet at 97th Floor - Google, Your Honeymoon with Rip Off Report Has to Stop. Looking through Chris' detailed research into the practices of the website and perusing so...Level Up Your SEO Skills With Our Free Training
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Announcing the Social Media Directory
While this is not meant to count as our weekly social media post (Wasabi Wednesday, if you will), I'm pleased to set free our newest directory. Added to our Premium Content, the Social Directory is lists social media sites that can help you accomplish one of three things: allow direct outbound links, provide profiles that rank well in search engines, or serve as great places to promote link-worthy...
Designing to Make Customers
Consider one of the most compelling and confusing parts of online economies -- once someone finds your website, what exactly will they choose to do with it? With a little clever planning the answer is: whatever you want them to.Let's say you've have visitors flocking to your website. They're looking everywhere, at all your pages. Now what? You need to create a clear Action Pa...
12 Ways to Keep Your Content Hidden from the Search Engines
Here at SEOmoz, we're usually talking about how to make your content more visible to the search engines. Today, we're taking a different direction. It may seem unusual, but there are plenty of times when content on your website needs to be protected from search indexing and caching. Why? Many reasons: Privacy Duplicate Content Issues Keyword Cann...
SEOmoz's Video on BlogonExpo - a 15 Minute, Social Media Extravaganza
Aditya Mahesh from BlogOnExpo, an online blogging & web conference done through video and podcasts, asked us to contribute a segment on social media. Last week, Scott and I took nearly an hour of filming time (and Scott contributed many hours of editing) to create a 15 minute long presentation on the principles of social media marketing: ...
Four Ways to Enforce Your Copyright: What to Do When Your Online Content Is Being Stolen
One of the most common problems facing anyone who publishes content online is copyright infringement. It's happened to me. It's happened to you. And it'll probably happen to this post too. (Oh, the irony!) What can you do when your copyright is being infringed? Don't get sad. Get letter-writing mad! There are four ways to stop someone from stealing your content. Before we dive into each of those methods, I want to preemptively address some caveats, complicating factors, and limitations of the "four methods" approach.