The Moz Blog

Everything is Judged By its Cover: Classified Ads and "Title Tags"

Every time I research something using classified sites, I'm surprised at two things: Firstly, very few people understand the first rule about writing online advertisements, which has to be getting people to click on the ad. Secondly, it surprises me that even thought I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I've been doing this long en...

Thursday Roundup for the Week of 1/6/08

For our first roundup of the new year, I've decided to change the format a bit and present the links first. I've also included notable YOUmoz entries from the last week, so hopefully you folks will enjoy the weekly YOUmoz roundup in addition to the other stuff. Stories, news, and other notable items from the past week: Three star links: ...

Vanessa Fox is One Smart Cookie

Yesterday Sarah, Christine, and I went to Ignition (the VC company who gave us funding) to attend an SEO seminar taught by Vanessa Fox (who recently got scooped up by Ignition). The room was packed full of folks from various Seattle startups and tech companies, and after we all stuffed our faces with pizza and beverages, the learnin' began. Va...

Problems with Web Survey Design & An Example from the SEJournal Blog Awards

I love SearchEngineJournal's Annual Awards. I think it's terrific that even a small community like search marketing can have its own mini-version of the Oscars each year :) It's fun, it builds friendly competition and it inspires those of us who compete to work harder and earn our keep. Howev...

Which Do YOU Need: Traffic or Customers?

Doing business on the Internet means you have an unlimited audience -- it also means you have many competitors. Thankfully you also have numerous options to build your personal path to success on the web. They fall into two rough groups: Traffic and Customers.Building TrafficTraffic is all the people that ...

A Special Thanks from SEOmoz

Without doubt, 2007 was our best year ever, and it's all your fault! Thanks so much to all our members, readers and contributors, and everyone in the Internet Marketing field. Without you, we'd be a sad, surly bunch....

Dell Whines About Tasting and Accuses Domain Churners of Destroying Evidence

Dell has stepped in where I-CANN and Verisign have feared to tread by filing suit against one of the largest domain tasting networks. Dell did everything right to put itself in a good position for this lawsuit. Unfortunately, documents filed with the court last Friday, January 5, 2008 indicate that Dell may lose the case despite its efforts. Part I of this post talks about Dell v BelgiumDomains, LLC. Part II of this post asks a few questions about domain tasting.

Separating the Linkbait Wheat from the Chaff

Last week in Whiteboard Friday: Why Your Viral Content Isn't Working, I covered the importance of creating content that goes beyond just reaching the top of social media portals into the realm of attracting coveted high value links as well. Today, as promised, I'll share the big separations between th...

The Best of the SEOmoz Blog 2004-2007

For those of you who don't know me yet, my name is Danny and I am SEOmoz's intern. I have spent the last several weeks reading and categorizing all the blog posts written over the years on this site. It has been quite the project and has let me really experience how this company and the SEO industry as a whole have evolved. I, like the other mozzers, am a stat junkie and kept notes on notable tren...

Whiteboard Friday - Why Your Viral Content Isn't Working

Howdy, Gang, and happy 2008 to you all! Here we are with our first Whiteboard Friday of the New Year and it's one that many viral marketers out there should pay close attention to. This week, Rand discusses what it takes to make viral content and linkbait hit home with users in order to gain links to boost your rankings, rather than just landing on the front pages of social media sites...

Politicians: Four Years Late to the SEO Party

It's the second of January and those of us in the United States are already pretty tired of hearing about November's Presidential Election. I'm sure the rest of you are, too. The world of social media is already flooded with stories about the U.S.'s political dramas and I can only imagine that if you're in any other country, today's offerings at Reddit might not interest you all that much. Current...

SEOmoz's Stats for 2007

Following in Danny's footsteps over at SELand, I'm offering up SEOmoz's website stats for 2007. Enjoy! Visits January - 202,622 February - 309,924 March - 283,417 April - 280,284 ...