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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
(Belated) Thursday Roundup for the Week of 1/20/08
Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: YOUmoz entries: Updating Site = Lost Rankings? Agco asks the moz community if upda...
Whiteboard Friday - How Search Engines Work
This week, Rand takes it back to basics and discusses how search engines deal with the COLOSSAL amounts of data they have to sift through for every single search query. Sometimes it's actually quite helpful to step back and remember how everything works. And just because I like to keep it real (it's how I roll), an old friend mak...
SEO Contract Template: A Verbal Contract Isn't Worth The Paper It's Written On
Having bounced around the SEO industry for the past few years, I’ve managed to keep a record of (what I consider to be) useful information when it comes to dealing with SEO client’s. When I was an SEO consultant I used this information to create a personalized SEO contract for my business. With all the hoopla out there about SEO’s being snakes, deadbeats etc, I figured now wou...
Compete.com Metrics - An Interview with Jeremy Crane
For the past couple weeks, I've been chatting over email with the folks at Compete.com about their web popularity reporting & analytics tools. Luckily enough, Jeremy Crane, the Director of Search & Online Media for Compete, agreed to an interview. Below, you can learn a lot more about how Compete gathers data, where...
Search Results Improve With Social Media Eliminations
If you've ever had a small to medium sized website have an incredibly popular outing at Digg, the following story is probably quite familiar. Many months later - seven, in this case - the referrals from Digg, whilst having dwindled to very few, keep rolling in on a somewhat regular basis. You didn't think much of it, because you'd become accustomed to seeing that page or those pages get Digg, Stum...Level Up Your SEO Skills With Our Free Training
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Your Users Aren't Intuitive, Which is Why Your Forms Need to Be
For SEM Tuesday I'm cheating a little and talking about forms and usability; however, if you have a sign up form or some sort of registration on your landing pages, this is sound advice that ties in well. In an attempt to be hardcore in 2008, I decided, at Christine's insistence, to sign up for the New Balance Half I...
How to Write for the Web
This is condensed from various sources, including especially Jakob Nielsen's articles on Writing for the Web.Why do you need to know how to write, for SEO?If you spend time writing any of the following:Page titles (the <title> tag)Page descriptions ...
Advice for Startup CEOs
In honor of today's holiday, I thought I'd change up the subject and talk a little bit about leadership in a small business startup. This is a subject that I don't have nearly the authority or experience to speak about in the same way as SEO. After all, I've worked on dozens of successful search marketing projects, but only one startup - ...
Bait and Switch - with FAST FOOD?
So I was eating at Del Taco and... I LOVE Del Taco's $0.99 Chicken Soft Tacos. In fact. I like them SO MUCH that I refer my friends to it. Now the other day I happened to eat 3 of these that did not meet my expectations. Now of course, this is 100% the fault of the franchise (which inspires some other interesting analogies as well.), but It certainly put my mind...
Yes Dear, There is Porn SEO, and We Can Learn a Lot From It
After reading last Sunday's post on seo in pornography, and decided I'd have a bit of fun with it. Whether or not you are willing to promote pornography, there are some absolutely stellar tips hidden away in it's vast, obscure world.Disclaimer: I do not promote pornograp...