The Moz Blog

Blogging and Search, Video Content and The Fear

I don't know what it is about this town, but things work very differently here. I've been getting little sleep and not eating very much (aside from a trip to the Bellagio's buffet where I ate myself sick) and yet I feel fantastic. They say casinos pump oxygen into the gambling halls and bars in order to keep you awake and alert and spending money. Whatever it is, it works. This morn...

Some Tips from PubCon on How to Get Your Site Optimized for the Mobile Web

Being a developer, I tend to be drawn to the sessions here at PubCon that have more of a product creation and development feel. The search marketing sessions are good too, and I attend them over the entry level developer sessions, but when I go to a session my takeaway is how what I've learned can make me a better developer. Fighting lack of sleep, I attended the Local a...

Oh, Vegas...

Please excuse the post's title. It's been a long day already and I'm terrible at writing titles at the best of times. From the nineteenth floor of the Wynn in Las Vegas, my fried brain decided that an off-topic title for an on-topic piece was just fine. Most of you know why we're here. It's Pubcon. This conference marks the first time I've been "back" to an industry event,...

A Solution to the Paid Links Debate - Sponsored Editorials

Today at Pubcon, I'm speaking on the Link Buying Panel, but here on the blog, you're getting a sneak peak at one of my topics for the presentation....

Whiteboard Friday - "Say It Ain't Sullivan" Part I: Facebook Revolution?

We've got a doozie for you this week folks. Search Engine Land's very own Danny Sullivan dropped by the Mozplex for a little Whiteboard Friday guest spot. Before I knew it, the camera batteries were running dry and he and Rand had talked for almost an hour, so this is going to be a multi-part Whiteboard extravaganza! In Part I, Danny & Rand discuss Facebook's new ad strategy and...

Why You Should Go Through the Trouble of Registering Your Copyright When Everyone Tells You That Your Work is Protected Automatically

Did you know that the difference between registration and non-registration could be you owing your attorney 15k versus you getting $150,000 in statutory damages? That's right. If you don't register, you could end up in the hole, even if you win. Alternatively, you could register, get your attorneys fees paid for and maybe actually get some cash back in your pocket. I think this post is worth your time, don't you? So, let's all take a deep breath, grab our caffeinated beverages of choice, and jump back into the exciting and riveting world of copyright registration.

The Launch of Private Messaging on SEOmoz

Today I'm pleased to announce the release of Private Messaging here at SEOmoz. Starting now, you'll be able to private message other users using the sexy "Private Message This User" butto...

Complaining about Some Google Missteps

I don't generally like to pick on Google, or anyone else in particular for that matter, but since the search giant is hitting on all cylinders, I think they can probably take a little nudge or two. I'm going to keep this short, sweet and to the point (and also very self-centric, because it's tough to effectively analyze everything that might have happened on someone else's site): ...

Training the Random Surfer: Two Important Adjustments to the Early PageRank Model

Many search marketers know about the ‘random surfer’ behind Google's PageRank (the real one, not the green bar also known as Google Toolbar PageRank). In Google’s own words, it’s described like this: PageRank can be thought of as a model of user behavior. We assume there is a "random ...

50 Perfect Gifts for Webophiles, Bloggers, & Internet Marketers

With Cyber Monday just wrapping up, it's time to start for all of us procrastinators to get to work finding the perfect gifts for the geeks in our lives. Luckily, Mystery Guest and I have been doing some browsing around this year, and figured we'd share our favorites from around the web. Frankly, I've been really disappointed with the standard geek gift guides from places like Engadget and Amazon, ...

Divide and Conquer: Creating and Managing Your Link Campaign

Having battled the SEO war on all fronts (for myself, for clients, for a firm and most recently, in-house), I’ve learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you’re not a link baiting aficionado or if you’re limited by what you&rs...

How PageRank Works & Why the Original PR Formula May be Flawed

INTRO From Rand: Although my grandfather, Si Fishkin, has attended many industry events, provided coverage and helped with premium Q+A as well as some of our consulting work, this is his first post on the SEOmoz blog. Si was in town for the Thanksgiving holiday and generously contributed some time to the blog. Please welcome him!...