The Moz Blog

New Features in Google AdWords & Google Analytics

There have been a number of updates to Google Ad Words and Google Analytics lately so I though the SEOMoz community might want a summary of them. For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions. Improvement #1 - AdWords Geographical Targeting with Google Maps...

29 Ways to Use SEOmoz's Premium Content for Search Marketing Success

We've been hearing from many of our premium members that while they love the information provided in the guides, q+a knowledge base, discount store, tools, link directory and tips, they're not 100% sure how to utilize it all to help them get more traffic. And, even though we're just a few weeks away from launching some exceptional new services (and a new interface for the premium...

Whiteboard Friday - "Hey! New Guy!"

Well, we're back from PubCon so here we are with some spankin' new Whiteboard Friday content for ya. This week, Microsoft Live's new Webmaster Tools honcho, Nathan Buggia, joins Rand to discuss what's up at Live, the perils of life in the engine race, how they deal with paid links, and what they're doing to win market share. Nathan is to Live what Vanessa Fox was to Google, so you c...

9 Must Read Stories for the Week

It's very late, and I need to be up very early, but the blog - she's a harsh mistress, so let's dive right in. Guide to Viral Marketing & Linkbait on the Web I edited this 40+ page guide just before we left for Pubcon last week and remarked to Jane (the primary&...

What Happens in Vegas...Gets Documented in a Blog Post

It's that time again, folks--post conference "Overheard in ________" time (aka Kevin Gleeson's favorite post). This being my first Pubcon experience, I had plenty of quotes rolling around in my head but tried to extract the least inappropriate ones (hey, some things just need to stay [and die] in the barren Vegas desert). That being said, enjoy the best quotes I was able to remember:

What's Fair About Fair Use? Defending a Copyright Infringement Claim

⇒ What is "fair use"? ⇒ Does the fair use defense only work in the United States? ⇒ How does fair use related to trademark, copyright and patent law? ⇒ What's the big deal about fair use? Why do we care? ⇒ There are four factors to consider when determining whether you are illegally infringing someone’s copyright or merely employing fair use of the material: → The purpose and character of the use, including whether such use is of a commercial nature or is nor nonprofit educational purposes; → The nature of the copyrighted work. → The amount and substantially of the portion used in relation to the copyrighted work as a whole; and → The effect of the use upon the potential market for or value of the copyrighted work. ⇒ But I thought I had a First Amendment Right to free speech. ⇒ Specific Applications. → Can I quote someone on my website? → Can I post someone else’s graphic on my website if I give credit to them? → Is my software vulnerable to fair use? → Is parody considered “fair use�

PubCon from a Conversions Conscious Perspective

I've recently been tasked with managing our PPC campaign and working with Jeff on tweaking our landing pages in order to increase our Premium Membership conversions. This week at PubCon I attended as many conversions, PPC, and landing page-related sessions as I could to see if there were any tips or tactics I could pick up. I'd classify myself as someone who knows more than the basics about PPC an...

A Visual Tour Through the Basics of Social Media Marketing

I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is ...

When Google Comes Up Number One for Your Domain Name

SEOmoz's Q+A section has been a goldmine of eye-opening experiences for the entire staff, and never more so than when we see something so bizarre, so surprising, that it defies explanation. Tonight, we not only got to see one of these fascinating search riddles, we're actually able to share (a rare event as most domains with specific search problems ask to re...

A Summary & Review of My First SEO Convention

I'm typing this as I'm sitting at the departure terminal for my trip back home to Seattle. Its been quite the week, and I'm definitely feeling a bit fatigued, but saying this trip was "worth it", would be an understatement. This is my second time in Vegas, but first time out to a SEO convention. Being a developer I am often a bit clueless about who most of th...

Whiteboard Friday - "Say It Ain't Sullivan" Part III

It's Friday. It's the last day of Pubcon. It's been fun and informative and exhausting (too little sleep, too much drink...it's a conference and it's Vegas). So here's another installment of the Danny Sullivan interview in which Danny tells us what goes into programming a conference like this, how he gets content ideas, and what you can do if you want to be a speaker....

Only SEOmoz Could Make Search Spam Fun

Last night SEOmoz hosted the much-anticipated Search Spam party (much anticipated by Rand and Gillian, anyway, who have been skipping around the office like giddy little school girls the past couple weeks). Held in the room opposite the Google Meet the Engineers mixer (how very ...