Skip to content
Search engines 5511dd3

Whiteboard Friday - "Changing Context"

Scott Willoughby

Table of Contents

Scott Willoughby

Whiteboard Friday - "Changing Context"

Hey Gang! This week Rand talks to NetConcepts' CEO, Stephan Spencer, about cloaking and redirection via black hat, gray hat, and white hat methods.  This is pretty high-level stuff but incredibly interesting, even if it is of questionable Glegality (that's Google Legality, heyooo!).  Is it effective? It sure as hell can be. Will it get you into trouble? Well, only if you get caught I suppose, which is why Google is rumored to have the "Boser Tool" that they use to try and keep an eye out for this stuff.

Anyway, enjoy the video and happy holidays to all of you wonderful, beautiful folks!  We'll be back next week with another brand new Whiteboard Friday. 




p.s. For those who may not be aware, Stephan's blog was hacked this week - sorry about that, buddy :)

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


Back to Top

Read Next

How to Speed up Content With AI — Whiteboard Friday

How to Speed up Content With AI — Whiteboard Friday

Aug 08, 2025
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]

5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]

Aug 07, 2025
What Is Google AI Mode? — Whiteboard Friday

What Is Google AI Mode? — Whiteboard Friday

Aug 01, 2025

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.