The Moz Blog

What Would You Want to Learn from a Linkbait Panel?

As Rand mentioned in his Rewriting the Beginner's Guide post, he and I will be speaking at SMX Social Media next Monday and Tuesday. Once again, I will be speaking on the Linkbait panel with my buddies Brent Csutoras and ...

Suggestions for SEOmoz (and Thanks for Listening )

Of recent I have seen some interesting posts and activity on the blogs and Youmoz posts, which kind of geared me into writing this post. But before you go any deeper, remember I claim right to the disclaimer and it applies to the below – the ideas, suggestions are mine, and not reflection of anyone else or complaints – simply observatio...

A Comprehensive Guide to Hidden Text & Search Engines

Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff keywords into their pages for purposes of artificially boosting their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action.For the average every day webmaster, one challenge is that there are many ways to c...

Upgrade Your Landing Page with the Grokdotcom Contest

Bryan Eisenberg pinged me this week and asked if SEOmoz would participate in their latest contest - "My Hyperlink Can Beat Your HyperLink." It's not just fun, it's participatory, engaging, and incredibly valuable - both from a learning perspective and for the winner. Here are the details: ...

Whiteboard Friday - "Sir Links-A-Lot"

Hey Gang, After a brief departure (in which Jeff aptly covered Whiteboard Friday duties) I'm back to present you with this week's WBF. This week, Rand discusses some of the unique ways to implement links on your sites (and others) beyond the standard-issue text link; including the pitfalls and benefits of each. Why bother, you ask? Well, sometimes, depending on content, it can seem ...

Link Title Attribute and its SEO Benefit

A subject not talked about much in the SEO world is, Link Title Attributes and if they have any benefit in SEO. To understand this topic and to see if it was worth me putting any effort into doing, I did some research and came up with my own conclusions. I welcome all other SEO specialists to share their thoughts on this topic and help me and others get a better understanding of this. ...

Yahoo! Leveraging "Content" for Queries

If you've been on the Yahoo! home page in the last few days, you've seen this phenomenon: The red box around the Indiana Jones 4 link should, by all rights, take the user to a Yahoo! Movies page about the upcoming film - after all, Yahoo! has had links like these for ye...

Across the Web & A Day in the Life

I'm combining two short blogs into one tonight - hey, it's easier for you to read and me to write, so why not, right? First off, I wanted to do a roundup of some of the great material that's popped up over the past few days: Yahoo! did an impressive upgrade to their search results and the search functionality...

Plagiarism - A Case Study

As we go through life we invariably at some point run into a chance to or see a case of someone else to plagiarize.Case in point. Just the other day I was checking another Search Marketing site that I read for updates. (gasp! I'm sorry seomoz its just a short fling, it doesn't mean anything) I found out to my dissapointment that his always excellent content had been publish...

Explaining the Winner of the SEOmoz Landing Page Contest (Part 2 of 2)

This blog post is going to take on a very simple format: first of all I’m going to present my landing page as a “good cop persuader” and refer to the work of Gerry Spence. Then, I’m going to present my landing page as more of a “bad cop salesman” and refer to the work of Dr Robert Cialdini.&nbs...

Google Dominating Hollywood as Well as the Search Demographic

The other night I was watching Knocked Up, and in the movie there are a few references to "Googling" something. For example, in one scene the older daughter is riding in a car and casually says "I Googled murder," while in another scene Leslie Mann's character asks Paul Rudd to "Google" their daughter's symptoms to determine whether she has the chicken pox or a rash. I also recently saw The Bourne Ultimatum, and in one scene Jason Bourne uses Google to search for an agent's name, and later on there is a car chase where the guys in one car are using Google Maps o...

My Personal Opinion - 90% of the Rankings Equation Lies in These 4 Factors

I think that sometimes we in the field of search marketing try to make the practice more difficult than it really is. True - there are hundreds of ways to build a link, an infinite number of keywords, thousands of unique sources to drive traffic along with analytics, design, usability, code structure, conversion testing, etc. However, when it comes to the very specific question of how to rank w...