The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Whiteboard Friday - Welcome to the Jungle
This week, along with the Whiteboard Friday video, I've also included a pair of informative and hopefully, entertaining, charts. The video discusses why some companies in more conservative sectors or with more traditional ideas about marketing and PR shy away from social media and blog engagement, despite the many benefits those arenas can bring. It's a critique we hear not only from clients, b...
Spiders and Engines and Ferrets...Oh My!
Howdy! We've rolled out a new tool, renamed an old one, and given people the ability to search Q&A. Curious? Read on!
MSN's site: command is Confusing Me...
I'm working on a site review for a client, and I was checking to see how well the site was indexed across the major search engines. Normally we do a site: command and skip to the last page of results to get as accurate a count as we can; however, MSN's count is a little puzzling. When I first performed a count, it said the client's site had 180 pages indexed (it's a brand new site). Jumping to the...
Snippets from 30,000 Feet
I'm on a plane from Newark to Seattle. It's late at night, and the first hour was spent on the ground waiting for low CIGS (low ceilings of clouds & rain) to clear. So, while I still have another 4.5 hours in front of me, I'm just grateful to be in the air. The last week was a whirlwind – although that's nothing new. For the last 4 ...
Closing Thoughts on SMX Social Media 2007
I'm back in Seattle after a short trip to NYC for SMX Social Media. I live-blogged a couple of sessions on Tuesday and tried to live blog the "Evangelist - The Marketer's Role...Level Up Your SEO Skills With Our Free Training
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Whiteboard Friday - "On The Hook"
We often hear the question, "How can I linkbait for a conservative industry? Doesn't linkbait have to be funny or crude or techie?" We've said it before and we'll say it again, you don't have to be Perez Hilton to do successful linbait. This week, Jane Copland discusses a few strategies to help even the most skeptical folks lea...
SEO Off-Page Experts – How Can You Pick a Genuine One?
If you’re expecting me to provide the answer to this, I’m very sorry but I can’t! It’s because I don’t have the answer I felt it would be a genuine topic for discussion. If only for my sake as choosing any reliable and talented partner in any industry is difficult enough but to find genuine partners in the SEO world, well according to web developer&rsqu...
To Sphinn or Not to Sphinn - That is the Question!
A while back I removed all of the social media bookmark links from my blog. At the time, my reasoning was that it was simply cluttering up the page and really added no value. It also looked rather silly to have 15 icons at the bottom of each post so that someone might bookmark it.I'd actually add it back in if:A) I thought there were some value in doing so.B...
Live Blogging "A Marketer's Guide to Social Bookmarking & Tagging" at SMX Social Media
After a quick break, we're back at SMX Social Media with "A Marketer's Guide to Social Bookmarking & Tagging." Guillaume Bouchard from NVI is up first. He starts off with his token in-joke for French speakers. People laugh (in French: "hoh...
Live Blogging "Extra! Extra! The Social News Sites" at SMX Social Media
Having just wrapped up my presentation for Linkbait: Chumming for Traffic on Social Media Sites (I linked to Vanessa Fox's session coverage on Search Engine Land in case you want a recap), I thought I'd turn the tables and live blog Extra! Extra! The Social News sites. (Side note: My allergies have been a pain in the ass e...