The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Why Feed Tracking is Hard
Feed tracking is hard. Jeff explains why, and how Feedburner manages to make it work.
SES Travel: a Nice Little Getaway
Last week I had the opportunity to speak on two panels at SES Travel, which was held in downtown Seattle. The conference was small (about 150-200 people) and focused entirely on SEO tips for working in the travel industry. There were representatives from Orbitz, Farecast, Kayak, FareCompare, Expedia, and lots of other travel-centric sites. The first session I spoke on was Travel Wri...
One Reason You Shouldn't Go to the SEOmoz Premium Training Seminar
I'm tired of reading all these posts explaining the top 10 ways to do this, 21 tips for success at that. That writing style is getting overused and quickly becoming the blogging format staple. It's like that song you hear on the radio every 30 minutes that you just can't get away from. So for my first ever YOUmoz entry, instead of telling you the top 10 reasons ...
The Unexpected Downside to Link Bait Success
With only a couple of exceptions, barely anyone has ever complained about receiving a lot of attention from social media. Occasionally, large social media communities, especially the one that rhymes with "pig", will take it upon themselves to pick on a website or an individual; however, aside from harassment, it's usually a good thing to have your content get popular in the social media ...
I Got Naked With Michael Arrington...
...and John Cook from the Seattle Post-Intelligencer, Tricia Duryee from the Seattle Times, Fred Vogelstein from Wired Magazine, and Becky Buckman from the Wall Street Journal. Quite the title and intro, huh? Let me...Level Up Your SEO Skills With Our Free Training
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Why Rand Is Wrong, And Sphinn Is A Popularity Contest
I’m on holiday at the moment (although my wife might argue with that, considering that I have written this blog post) and so I’ve had a lot of time to consider the conversation going on at, and about, Sphinn right now, and especially Rand’s opinion on it.In a post entitled “Sphinn.com is basically just a popularity contest” T...
The Bizarre Economics of Search Marketing Services
Mystery Guest and I are in San Francisco for a couple days - we flew into San Jose actually and had lunch just off Sand Hill Road (I figured I'd show her where the VC "magic" happens) :) We've already got every meal and several coffee meetups booked, which happens when your last trip to the city is ...
5 Books all Search Marketers Should Read
When is the last time a book that was relevent to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print and distribute. With the immediacy of bre...
7 Reasons Why Search Engines Don't Return Relevant Results 100% of the Time
While search engine representatives and light hatters (the whitest of the white hatters) say that having great, link-worthy content and links is enough to get high rankings, there are many sites with these traits that do not get listed for the words that matter (the ones that send serious traffic). If it were so easy and every page that deserved a high ranking had it, there would be n...
Three Examples of Viral Content to Emulate
Inside the search marketing world, I still see many folks struggling to grasp the concept behind viral marketing, particularly when it comes to moving beyond the basic top 10 lists and iPhone helps destroy evil RIAA posts. So, I thought it would be valuable to take a look at some solid examples of well-thought-out, niche-relevant content that nails the viral marketing concept. Let'...