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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Generic SEO
Online Advertising

How Advertising on the Internet Should Work

In the world of web search, we often recoil in disgust at the thought of buying advertising on the Internet. Likewise, I often hear web enterpreneurs and search marketers decry the lack of value in traditional web advertising - banner ads, overlays, pop-ups, etc. However, there are ways it can be done effectively, and I've got a few examples to share. These are my personal favorites - not only ...
Generic SEO
Paid Search Marketing (PPC)

Four Recent AdWords Changes You May Have Missed

Over the last few weeks, Google has introduced without a lot of fanfare several important features into the AdWords platform. And they're not just cosmetic changes, so it's worthwhile for advertisers to become familiar with them. Here's a recap of what's new.Content Network Placement ReportOne of the reasons that many advertisers have been he...
Advanced SEO

Whiteboard Friday - "Sneaky Link Liaison"

Greeting Whiteboard Friday fans! We've finally convinced Rand to reprise his role as "Dude with Whiteboard" for this week's edition of Whiteboard Friday. In his comeback performance, Rand discusses online branding and marketing channels that don't involve organic search listings (he got hit on the head while he was gone, you'll see what I mean). This i...
YouTube + Email Marketing = You've Got Our Attention
Social Media

YouTube + Email Marketing = You've Got Our Attention

While Rand was out of town he received an email from a man named Darren Barefoot. Since Rand was up to his ears in meetings, presentations, and consultancies, he forwarded the email to me and asked me to take a look at it. The email subject was "Can You Spare 88 Seconds?" My first thought was, "Probably." (Really, 88 seconds is not m...
Advanced SEO

How to Speak English when Discussing SEO

Mystery Guest recently posted the The SEO's Guide to Beginners where she points out that a lot of what SEOs talk about makes absolutely no sense to anyone that is not an SEO. Our friends, family and clients often glaze over when we explain ourselves. Based on Mystery Gues...
SEO Basics
SEO Basics

The SEO's Guide to Beginners

(Prelude from Rand: The following comes from the lovely, talented Mystery Guest, who felt that we in the SEO industry needed, nay had earned a bit of her outsider's perspective. Thanks, kiddo - you rock.)A lot of people are under the erroneous impression that I am not only part of the SEO industry, but that I have an extensive understanding of SEO, in general.This is woefully ...
The SMX Advanced Recap is Chock Full of Nostalgia
SEO Events

The SMX Advanced Recap is Chock Full of Nostalgia

Hey, remember SMX Advanced in Seattle? Think back to a couple weeks ago. Danny Sullivan threw a conference in the Emerald City, some SEOs attended, it was a huge success...any of this ringing a bell to you? Well, if two certain slacker SEOs didn't have 8,000 simultaneous tasks to work on and actually published this article right after the conference ended, you'd be more excited about reading it. O...
Advanced SEO

Whiteboard Friday - "You've Got Questions, We've Got Answers"

Hey Gang, In our last Rand-free week of Whiteboard Friday, we've got Matt & Rebecca giving you the lowdown on our new Q&A feature we recently added to Premium Membership. They'll walk you briefly through just a couple of the 50+ specific questions we've received from our members, the answers to all of which are available in our Q&A Knowledge Base. ...

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