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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Advanced SEO

SEOmoz Vidcast - Rand Explains Cloaking

Another Friday afternoon and another great opportunity for a quick and dirty SEOmoz Vidcast. This time around Rand walks us through one of his oh-so-famous (at least to us Mozzers) white board illustrations explaining the justification and methodology behind cloaking (the white hat variety anyway). This is probably a little bit remedial for some of our more high-level readers,...
Wikipedia: Now Telling You What's What While You're IM'ing
Social Media

Wikipedia: Now Telling You What's What While You're IM'ing

While chatting with a fellow SEO (whose identity I concealed, just in case he doesn't want his screen name public) over IM, I noticed that certain words were being underlined in green. When I hovered my cursor over an underlined word, I got a little pop-up definition, courtesy of Wikipedia. They even defined what "haha" meant (I slapped a border around the especially amusing part of the ...
The New & Improved SEOmoz Recommended List
Moz News

The New & Improved SEOmoz Recommended List

With some help from Jeff, I've re-created a new version of our Recommended List of SEO Consultants, Experts, Firms & Service Providers. The new version features some very nice functionality for folks seeking specific services and price ranges, and provides considerably more information about each provider. ...
Content Marketing

Tracking Temporal Trends in Content and Link Growth

Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...
What is the biggest benefit of the Sandbox effect to Google?
Search Engines

What is the biggest benefit of the Sandbox effect to Google?

This one might have been obvious for many people, but it just hit me today! I don't want to start a fight on this, I was just wondering if all of you ever saw it that way about the Sandbox. There are some days that you know that you are just too close to data to really be able to find what you are searching for. Our company just hired a director to develop the French market in Eur...
Link Dev Experts Answer the Tough Questions
Link Building

Link Dev Experts Answer the Tough Questions

Rae Hoffman, in all her brilliance, devised a round-robin link interview on Sugarrae that truly rocks. She asked five experts in the link building space (myself included) to generate their toughest questions around link building and then had all five of us answer each question. The results are terrific....
Technical SEO
Technical SEO

Computer Programming, Particularly Web Development, Is An Excellent Career Choice

A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...
Technical SEO
Technical SEO

The Illustrated Guide to Duplicate Content in the Search Engines

If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of...

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