The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
SES Munich - Linkbait, Truffles & More Insomnia
On Friday evening, I hopped a flight from Seattle to Copenhagen, then Copenhagen to Munich, arriving Saturday around 5:00pm. Munich's a gorgeous city, and one of Germany's friendliest, a fact I've proven to myself by stopping most of the town's population to randomly ask for directions (impressive, since I've only been here 48 hours so far). From Mittlererings to Autobahns to a Mercedes wi...
Whiteboard Friday Vidcast - "The Linkerati Kid"
Well folks, you asked for it, you got it: After last Friday's vidcast about cloaking was such a big hit, "Whiteboard Friday" is going to be a regular feature.
I Love Being Wrong About Digg
Brandon Hopkins, who runs a blog on search & webmastering, emailed me earlier this week to ask for my opinion on an article of his. Here's what I wrote back: I doubt you've got a shot at Digg-bait; it's too SEO focused and will get buried instantly. I'm not sure I'd even submit it as the ...
Every Site is Linkbait & Linkerati Worthy
This week, I've authored several posts on appealing to those folks who provide natural links and those who link due to successful viral marketing campaigns (linkbait): The Secret to Ranking at the Search Engines (on why appealing to link-savvy demographics is imp...
YOUmoz Revisited: Some Tips for Contributers
It's been about a month and a half since our new site launch, meaning that we've received nearly 2 months' worth of YOUmoz submissions (160, to be exact, with 94 entries published). A little over half of the submissions we receive get published, but what...Level Up Your SEO Skills With Our Free Training
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What I learned at SXSWi - Kathy Sierra
Per some recent suggestions, I've decided to elaborate a little more about some of the specifics I learned in some of the SXSWi panels. Thus, I've decided to elaborate on the keynote given by Kathy Sierra of the Creating Passionate Users blog. She talked about our responsablity as developers to creating the best user experience. If you'd like to listen to Kathy's speech, SXSW has...
The Rising Power of Social Media Optimization
Social Media Optimization (SMO) is perhaps the best kept secret these days in the field of search engine optimization. But what is it, and how can you harness its power?Loosely defined, social media optimization is a form of search engine optimization which targets the increasingly popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linka...
7 Tips for Writing Quality Content
I hardly need to waste words stating how important it is to come up with quality content for your website. It is, to say the very least, the glue that holds online business together. Provide your visitors with the value that they want and need and you have a chance of succeeding online. On the other hand, if you fail to provide much (if any) value to your website visitors, then you can take sol...
Waiting for Twitter.com
Rand send me an email on Monday and asked me to review Twitter for the blog as it's been getting some coverage is the blogosphere lately. I'd heard of the site, but had never really investigated it in depth, so I signed up...
A-List vs. Blue Collar Blogging
Poor Jason Calacanis. He seems to want to be the Ann Coulter or Bill O'Reilly of the SEO sphere, where he'll say stupid, outrageous things just to get noticed and blogged about. (And yes, I'm blogging about him...shut up.) In a recent post he authored (I'm not going to link to it because I think he's an idiot), he talks about how there is no such thing as "blue collar blogging" and "...