The Moz Blog

WordZe Discount for SEOmoz Readers

I worked out a $20 discount with WordZe for SEOMoz readers. This is reduced from the normal price of $45. It only lasts two days, so take advantage of it quickly before the price goes up. Just to refresh your memory, if you're wondering what WordZe is, it's a new keyword research tool. ...

A Long List of Competitive Link Searches

Last week, I covered searching for potential links through highly ranking sites at the engines. Today, we'll talk about competitive link searches - finding the links your competetion is using to rank well. As an example, I'll use Farecast, a local Seattle company that I've mentioned in the past (full disclosure: David Shim, who works there, is a friend). Si...

Those Pesky Social Bookmarking Buttons on Blogs

At the 37 Signals blog, Matt is discussing the efficacy of having buttons for Digg, Del.icio.us, Reddit, etc. listed on the bottom of article pages or blog posts. Here's what he had to say: Given the Ebola-like spread of these things they must be reall...

Shoemoney's Elite Retreat

Jeremy, along with Aaron Wall and a couple others, has put together something called the "Elite Retreat." Dave Taylor (one of the organizers) wrote a bit about the why of the conference: ...

Links vs. Content and the Paris Hilton Law of Visibility

Michael Martinez, when he was a blogger and regular commenter here at SEOmoz, often chided me for holding the viewpoint that rankings are "all about links." Recently, there's been more conversations along those lines, both here at SEOmoz and ...

When an Action Comes Around, You Must Track It

I should be eternally castigated to the fiery furnace for spoofing a Devo tune, but hopefully redemption can come in the form of this post's value. We've been spending some time in analytics programs lately, both for our own in-house projects and for some clients. In every instance, the addition of action tracking makes a huge difference to how well we can optimize and make changes to internal ...

How to Get Banned From Digg

These days it seems like everyone's written an article or blog entry on all things digg, e.g. why you shouldn't game digg, digg etiquette, whether digg is rigged. Jeff and I thought we'd join the bandwagon and off...

How to beat the Google Sandbox

Introducing the problemIn setting up a ranking system based on links, it soon became clear to Google that link manipulation remained a threat to the objectivity of their search results.With patents filed in the early 2000’s such as Hilltop, ...

Long List of Link Searches

This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary...

InfoSearch Media & ContentLogic - Purveyors of Falsehoods

I spent some time on the phone today with William Stinson from InfoSearch Media (link condom applied). They had cold called an old client (and friend) of mine who referred them to us. I spent a good 20 minutes chatting with William to attempt to understand their business model and their services. I took a few ...

A Collection of Rand's Search-Related Comics

Over the last 3 years, I've made more than 2 dozen unique presentations. Anyone who's seen these knows that one of my signatures is an attempt at humor. Occassionally successful, often dismally sad (particularly with British audiences) and universally tacky, embedded comics have been a mainstay of almost every Powerpoint I've authored. For no other reason than to share, I've collected s...

Questioning the Theory of Expert Communities

First, for those who may not be familiar with Apostolos Gerasoulis and the Teoma search technology, ExpertRank (which now powers Ask.com), here's a brief synopsis: The web is made up of communities of experts on given topics (science, math, lite...