The Moz Blog

London (and Worthing) Calling

I'm pleased and excited to inform you all that Rand is sending me to England for 18 days to participate in Ammon Johns' SEO Intern Training Program. I'll be leaving October 31st and will arrive in London on November 1st. After five days of sightseeing (including celebrating ...

An Indictment of the Major Competitive Intelligence Services

Over the last week, we've collected visitor traffic data from 25 popular websites in the search and online marketing space, including: Brian Clark from Copyblogger Aaron Wall from SEOBook Matt Cutts from MattCutts.com ...

What Google Needs To Do with YouTube to Make Me Happy

And now, a brief rant about YouTube:Call me a purist, but when I do a search for something like "the killers mr. brightside music video," I don't want 29 of the 30 search results to be of some a-hole teenager lip-synching to the damn song. You may think your video is cool, Mr. A-Hole Teenager, but it's not. It doesn't have Eric Roberts in it. Only The Killers' music video doe...

Keyword Research Tool Accuracy

For a long time, the SEO world has revolved around the idea that KW volume prediction tools could only give relative levels of accuracy, i.e. term X is more popular than term Y. These tools have never been good at fulfilling their true claim - predicting search volume. I set up a campaign to test the predictions of KW research tools like KeywordDiscovery, Overture, Wordtracker, MSN, etc...

A Piece of Content that Doesn't Deserve to be Linkbait

Either someone at the Web Advertising Blog is gaming the social media sites, or the bar on quality has dropped to fantastically low levels. Making its debut on Digg and del.icio.us/popular today was this absolute stinker - ...

A Few of My Favorite Web Games

The weekend here in Seattle is dark, foggy & wet so it's a perfect time to share some of my favorite games from the web. Some of these you can play online, others you'll have to download, and all are guaranteed to sap your productivity. Fancy Pants Adventure ...

Ten Sad Signs Your Writing is Web-Influenced

For a little Friday fun, I came up with ten sentences you may read in an email from someone whose writing has clearly been influenced by the Web: "I really digg that noob girl that Accounting hired." "Whoever pwns a blue Dodge Stratus needs to move his car because it's parked next to a hydrant." "Did you notice the lig...

Grabbing Expiring Domains

Since domain purchasing has become a major part of SEO (some would say it always has been), and considering how valuable expiring domain names can be, I figured dredging up Mike Davidson's old post on the subject was worthwhile: So if do...

If They Did Leak the Google Algo...

Lots of bloggers are commenting about this thread at Digitalpoint on why Google's algo has never been leaked. My take on the algo - it would barely help if it was public knowledge. Yes, we'd all sit down and analyze all the cool things Google can detect about trust and gaming and spam and manipulation... and then? Then, w...

A List of Every Website Statistic Publicly Available

Admitedly, this is an ambitious list, but it's also a worthwhile one. Below, I've attempted to lay the foundation for every piece of website data available to marketers, researchers and the curious. Competitive analysis experts, welcome to data paradise: Technical Data IP Address - via DomainTools Search...

Google Buys YouTube. ¿Qué?

Now don't get me wrong, I like YouTube. Being able to show my girlfriend the end of Rocky in order for her understand why I yell "ADRIAN!!!" around my apartment is a nice gift to society. And I applaud YouTube for turning online video, usually portrayed as "Codec Slickers 2: The search for XVID," into a simple thi...

Why Good Content is Like a Pixar Film

SEO blogs have been preaching the same old spiel again and again: have good content on your site. It's no secret, yet for many businesses, it seems hard to implement. I thought I'd change the argument up a bit and put it in perspective the only way I know how: by using movies as an analogy. Good content is like a Pixar film. Pixar films fall into the "You Have to be a Jerk to Not ...