The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Facts, Competence, Innovations & Presentations - A Roundup of Links
Yesterday I spent some time on hold on the phone and browsed through my "rarely read" sources, only to find that this week has some great material that's gone largely unnoticed. Let's begin with a field that barely gets mentioned at SEOmoz: Politics. FactCheck.orgI've been referred to this site in t...
Switching to Partial Text RSS Feed - Vote Your Opinion
For a long time, SEOmoz's RSS feed has been full text - the entire content of every post (minus images, polls & embedded video) has gone out to readers that subscribe through a feed format. According to Feedburner, a majority of our blog readership accesses the blog in this manner - we average a bit over 4,000 feed subscribers, get about 5-600 clickthroughs from feed listings and have only ...
How to Convince a Client They Don't Need a Splash Page
Following up yesterday's article, How to Convince a Client their Site Doesn't Need Music, I decided to write a similar one about splash pages. Splash pages are the pages that the user sees before they actually get to a website; typically, they're flash and offer some kind of introductory animation. The user clicks "Skip Intro&qu...
Headlines Off the Beaten Path and a Best-Selling Book Sandboxed
I have to admit that I was a bit sad this morning to discover that my little competition with Matt here at the office didn't go so well for me. We were both writing blog entries late last night, both convinced that our post was the more linkbait worthy. Sadly, Matt schooled me - his post received ...
How to Convince a Client their Site Doesn't Need Music
I've lost count of how many clients have requested that music be playing in the background of their website. As a professional web developer with a few too many years of implementing ridiculous requests, I've acquired quite a knack for convincing a client that music is a bad idea. The...Level Up Your SEO Skills With Our Free Training
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Del.icio.us Cloaking to Combat Spam
Everyone's favorite social bookmarking site: Del.icio.us, appears to be rendering different content to the search engines than to its users. Every page on del.icio.us appears to have a the following directive in place: <meta name="robots" content="noarchive,nofollow,noindex"/>This should t...
Apparently Black Hats Can't Reform Their Evil Ways
Via Slashdot, I came across this entertaining article at ZDNet called "Do Former Black Hats Make Good Hires?" It asks the brain-busting question of whether black hats should be hired for legit positions. The article approaches the question as if it has the same moral weight of "Shuld We Treet Coloreds...
Time Distribution for Effective Online Marketing
Since we're in the optimization business, I figured it would be valuable to illustrate the ideal use of time for a website owner or a website team. These are, of course, my personal recommendations on the subject, but I believe that to a large extent, a close approximation of these percentages will yield the highest return on your invested time. ...
Is Social Networking a Dotcom Bubble Waiting to Burst?
Although I'm up to my ears in projects and deadlines, I felt compelled to blog about an article at Slate Magazine titled "$1 Billion for Facebook? LOL!" The article questions whether the current social marketing mania shares eerie similarities to the late dotcom bubble:The Dow's at a record high, youthful entrepreneurs ...
SEOmoz Welcomes Jane Copland!
It's with great pleasure that I introduce our newest SEOmoz team member, the incredibly talented Jane Copland. Jane's tenure at SEOmoz has only been a week, but she's already a valuable addition to our team - poring through tomes of websites, blogs and books to catch up on the fast-moving world of search. ...