The Moz Blog

Top 100 Digg Users Control 56% of Digg's HomePage Content

When folks think of Digg, they're often misled into believing that the content seen on the homepage is representative of what a wide base of Internet users think is news-worthy and important. The numbers tell a different story - that of all stories that make it to the front page of Digg, more than 20% come from a select group of 20 users. Digg isn't shy about hiding this fact, their top users p...

Ten Ways to Take a Break from Tedious SEO Work

I thought I'd hop on the "Top 10" bandwagon and give you my very own Top 10 list. Having researched some keywords for one of our clients for the past three days, I find myself constantly feeling the urge to take mental breaks for fear of being driven insane by monotonous data entry; thus, I present my Ten Ways to Take a Break from Tedious SEO Work: Peer over yo...

All the Things I Should Have Linked To

Once again, I've fallen behind the times in blogging and haven't given proper respect to more than a few sites, pages and people who deserve it. Thus, this token attempt at absolution from the angry gods of the blogosphere: Todd Malicoat went line by line through that "revealed" Google ranking code and c...

10 Remarkably Effective Strategies for Driving Traffic

In the last six months, we've been lucky enough to help quite a few companies and websites drive significant traffic to their sites. Many of these campaigns have been constructed around the goal of building search engine rankings, as this is our primary business, but we've also found that our ability has given us great power in the fields of brand-awareness and marketing overall. Thus, the foll...

Page Strength: One Week Later

It's been a week since we launched the Page Strength SEO tool and I'd like to give an update on how things went and what lies ahead. First off, I'd like to apologize for the downtime on thursday morning. The tool launched last monday and received a fair amount of traffic that lasted through wednesday. Thursda...

All Play and Some Work at SES Latino

Sorry for the delay, but I didn't realize how truly indispensable I was until I left town for a few days. Once I got back it was nothing but, "Rebecca, Rebecca, the company almost went under without you! Fix this! Help me! Where are my yellow Pumas?" Okay, now that I'm done with my illusions of grandeur, the following is an exhaustively comprehensive recap of my trip to Miami for the ina...

MSNBowling in Canada

I know there's some friendly folks over in Redmond who like to read SEOmoz, so I'll make this as short and painless as possible. The MSN search engine currently uses link neighborhoods to judge if a .com site is targeted internationally (like, say - to Canada). So, if lots of links point at your .com site from .ca domains hosted in Ottawa, even if you want to be targeting the ...

Speaking Sessions at San Jose

Good news on San Jose for all my conference considering amigos - SEOmoz will be completely over-represented Danny has booked me to speak on three different topics: On Monday, August 7th from 4-5:30pm, I'll be speaking on S...

SEOmoz's Latest Kick-Butt Tool - Page Strength

Yes, it really is butt-kickin'. The Page Strength Tool is designed to replace the often inaccurate and infrequently updated Google PageRank score in the toolbar. Sure, we don't have access to nearly the amount of data they do and we're not purporting this to be 100% accurate or even a perfect metric for relative importance (though, in ...

All the Different Ways to Calculate Link Numbers (and the Best One)

If, like many SEOs, you're seeking to find a good way to tell exactly how many links you've got (or how many your competition has), this post is for you. There are dozens of link reporting methodologies, and I'll try to cover as many as I can remember: GoogleWith the crappiest numbers around, it's a wonder that anyone pays attention to them at all. Google themselv...

BusinessWeek: SEO Can Help Revenues...

Although the obviousness of this article is killing me, it's a decent look at the results of a successful SEO campaign. Sadly, the naming of SEO related articles is still completely tragic - How SEO Upped the Revenues: That's when I deci...

New Ways to Monetize the SERPs

For a very long time (at least in web years), CPC advertising has been the only model for search engines seeking to monetize their search results. While the effectiveness and profitability of these ads can hardly be disputed, it's also obvious from statements like Google's famous "20% of all queries each month are completely unique)" and Ask's "80% of our users' searches show any ad...