The Moz Blog

Run SEOmoz Run

This past weekend a bunch of us SEOmozzers participated in a 5k (3 mile) benefit run around greenlake. I'd just like to publicly say GOOD JOB to everyone that put the effort in and ran the distance. Although not highly competitive, it was for a good cause and I think we all queued up some rad karma points. Also, kudos to Kat for initiating the idea. Here's a few photos:...

Keyword Research in the Long, Invisible Tail

Since folks are angling a bit for some hardcore SEO knowledge, I thought I'd take a stab at the thorny and often unproductive process of researching keywords in the long tail. The tail of search queries in a given industry is typically not visible via any of the major KW research programs or search engine ad databases (Overture, Google, MSN). In these instances, there is a research method to fi...

Negative Feedback for the SEOmoz Blog

For the first time since launch, I've been receiving some negative feedback on certain blog entries, not just from newcomers to the site, but from long-time readers and respected search industry folks. Since the primary purpose of this blog is to provide a hub of information, sharing, news and, on occassion, humor for the SEO community, I thought it wise to ask for an entire thread devoted...

Yahoo!'s Most Popular Search Term?

Why, it's the same as MSN's... "Google." But, Yahoo! is fighting back by placing a Yahoo! search box at the top of the SERPs on a Google search: I real...

Atlas Maps - An Impressive Alternative

Although it takes a little while to load, Fresh Logic Studios' Atlas map system is pretty amazing. The application allows for worldwide directions, zooms in with incredible detail and has a very spiffy interface. I did some basic testing to see how robust the system was, and I'd say that with the possible exception of ...

Are You a PC or a Mac?

I have a DVR, so typically nothing comes between me and my stories (seriously, have you seen Lost this season? Waaaaaalt!), especially commercials. I typically watch shows on a delay and fast-forward through the annoying onslaught of advertisements. Lately, though, I'm a bit ashamed to say that I've actually been rewinding the DVR to catch the new M...

Subdomains, Subfolders and Top-Level Domains

Many of the client issues we've been working with recently have centered around canonicalizing, re-directing and structuring URLs for content. Marketing, sales, executives and IT departments all seem to have a unique viewpoint on these matters, making compromise and agreement especially difficult. For the purposes of this post, I'll focus solely on the "best practices." ...

These are a Few of My Favorite Myths

I just can't put the rhythmic tunes of Julie Andrews into an SEO myths post, try as I might. But, the content's here... so let's have at it - these aren't the top 10 SEO myths, they're the... Top 10 "obscure" SEO myths: #10 - Submitting to hundreds of "minor search engines" is the only way to boost "...

Google Trends is Awesome!

Hey,If you have not seen Google Trends yet, better get over there right now and sniff around. It is exactly like Zeitgeist but you can type in any term that you want and see a whole lot of really cool data.For example....

Interviewing Web Developers - 20 Good Questions to Ask

SEOmoz has recently been interviewing applicants for a web developer position. Prior to conducting the interview, I wrote up a list of technical questions I wanted to ask. After interviewing, I decided to build upon this list and put together a larger one that everyone could use - both for interviewers and interviewees....

Is There Such a Thing as Too Much Accessibility?

I've been working on a site audit for the past week or so and have come to an exhaustively thorough section regarding usability and accessibility. While I'm not denying that this sort of information is extremely valuable when optimizing a website, my question to you guys is how much information is too much? How much information about making a site disabled user-friendly should a client receive? Ho...

SEW Live in Seattle - It's a Party!

Next Friday, in Seattle's Hotel Monaco, the SearchEngineWatch crew, including Danny Sullivan, Joseph Morin, Elisabeth Osmeloski (our esteemed organizer), Dana Melick, Heather Lloyd Martin, myself and several reps from each of the major search engines will be presenting to a small audience on SEO, SEM & website marketing. It's called ...