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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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A Visit to GooglePlex Irvine
Search Engines

A Visit to GooglePlex Irvine

A big thanks to Zachary Applegate from Plumber Surplus for contributing this blog on the subject of his team's recent visit to Google's Irvine complex. Hopefully you'll enjoy it as much as I have: While our small team from PlumberSurplus.com was excited to be able to go to the Google open house in their new Irvine California office, we were u...
The Next Web: Amsterdam 2.0
Social Media

The Next Web: Amsterdam 2.0

It's been several months since we launched the 2006 Web 2.0 Awards, but the buzz is still going strong. Later tonight I'm meeting with one of the companies we reviewed. Then, next Wednesday I'm off to Amsterdam for The Next Web Conference, where speakers including Kevin Kelley (of Wired Magazine), Michael Arrington (of TechCrunch), and Kevin Rose (of Digg) will address the way Web 2.0 is changing the way people use the internet.
Keyword Difficulty Tool Upgrade
Moz News

Keyword Difficulty Tool Upgrade

Matt's been hard at work this week, upgrading SEOmoz's KW Difficulty Tool. It's now faster, more accurate and comes with spiffier graphics. In honor, I thought it would be valuable to write a post on how to read this data: ...
My first true grey SEO technique...
Social Media

My first true grey SEO technique...

Ok... Here's my first grey technique that I attempted last week for one of our site (not to hard to guess which one). Our company was confronted with the following elements: -Dire need to start growing our community on a young domain and newly started blog-Virtually no money to spend on it, only precious planned time from actual employees-No knowledge of any kind for viral m...
Compelling Blogs I've Stumbled On Lately
Content Marketing

Compelling Blogs I've Stumbled On Lately

In case you're seeking some inspiration for writing on your own blog or in need of strong examples to point your executive team/marketing director/non-believer business partner to, I thought I'd share a few favorite blogs (outside the webdev/SEO sphere). I've just gone ahead and listed the titles, along with an excerpt: WaiterRant.net...
Bill Slawski - Interviewed
SEO Events

Bill Slawski - Interviewed

Finally, someone did an interview with one of the best and brightest in the industry. Thanks to Mr. Pratt (he's fond of that moniker, apparently), Bill Slawski, one of my favorite people, is featured today on SEOBuzzBox. I do take issue with Pratt's first statement, though: ...
Technical SEO
Technical SEO

Top 10 Fastest Ways to Squash a Spider

Are those pesky search engine robots crawling your site too much? Does the sight of even one result from a "site:" command at the engines boil your blood? Are you tired of seeing visitor after visitor trickle into your website from referrers like "Google", "Yahoo" and "MSN". Well worry no more, because below, I've listed the top 10 ways to keep those...
A glimpse inside the head of 2K
Moz News

A glimpse inside the head of 2K

Because of being extremely busy at the moment, I'm going to make this post short and sweet. Below are some links that allow to see what I consider the best /most important reads during the past week: ClickZ has an interesting article about AJAX and web analytics. This is an ...

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