The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The Long, Dark Teatime of Rand's Decisions
Rand's Warning: This post is very long, very personal and, while highly informational, doesn't contain many tips on how to perform SEO or get your content or your site in front of the right people. What it does contain is a bit of history about our business here at SEOmoz and a sharing of the issues we're struggling with for the future. Why ...
What Women Want on the Web
One of the best forum threads I've read in a long time is in progress at Cre8asite. Started by Kim Krause Berg herself, innocently enough with a post about women equalling men online in pure numbers (though it would appear from the latest eMarketer numbers that ...
An Exemplary Experiment in Spider Behavior
Drunk Men has put together the results of a one-year long experiment to monitor spider activity from the major three search engines. If you're watching crawling performance on big content sites, this is must read. Note their graph (in log-based scale) of relative levels of performance over time: ...
Weigh in on Directory Submission - Do They Have Any Juice?
If you go to webmaster forums one of the most common forms of advice given newbies with a brand new site is... "Submit to the Directories" - that will get you some quick backlinks (AKA some easy link juice). These directories will include your site for free or for a small inclusio...
Canada / Quebec local search
Eh! This has been a crazy 2 weeks... SES Toronto, and our business, NVI, just exploded recently! Been pretty busy trying to get all of this together and going through the amazing learning curve of turning NVI into an intense seo/sem research and analysis company. Oh, by the way, if you want to read an awesome book on management, I strongly recommend "Good To Great&quo...Level Up Your SEO Skills With Our Free Training
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There Must be a Better Metric for Blog Influence Measurement
As I noted early this week, there's a lot to be desired from blog ranking and measurement tools. Technorati's measure of influence via links is the most common method used, followed closely by Alexa data (which can be badly skewed, particularly when the URL is inside a much larger host). At SEOmoz, we used several key indicators...
Google's Arrogance - A Sign of Things to Come
These search result counts threw me for a loop: "microsoft's arrogance" - 1,380 results "yahoo's arrogance" - 7,980 results "...Long Term Visitor Tracking
At nearly every SES conference, I hear it mentioned that analytics must track 60-90 days out in order to maintain a close watch on latent visits and conversions. In a meeting I had today with a large non-profit based website, the issue of latent tracking over the longer term came up... My question is - is it valuable to track via IP address over the long haul (100-300 days) or are the changing ...
Canada's Online Sales are Catching Up!
Some new data has just came out of emarketer concerning Canada's online sales. The data refers to "online sales", which includes both sales paid over the web and those occurring offline (as the result of an online visit). Statistics Canada says that private and public sectors increased 38....
Keotag - A Clever Tag Search Tool
Big kudos to Barry Welford who pointed out Keotag at Cre8asite. The site offers a simple search tool for single-word tags (or combinations of them). It allows for direct, quick queries to 17 different "web 2.0" type engines (and Google), including Technorati, del....