The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Degreed vs. Non-Degreed Professionals in the Marketing Space
Tonight, I got to meet one of my all-time SEO heroes for the first time in person - Ammon Johns. Living up to his mystical reputation, he instantly gave me some advice for the SEOmoz website that I think will serve quite well for the future. He also regaled me with some hilarious stories, some deep insight into the SEO field...
The Great Curse of Insomnia
It's 7:45pm in Seattle and 3:45am here in London. Why am I up? The same reason I was up last night at this time, and, for that matter, the night before that. My body can't seem to adjust to Greenwich Mean Time. Of course, I've been far too busy to sleep during the day, which leaves me wondering how long a 26-year old male can actually go without any significant quantity of shut-eye. Luc...
Lord of Yahoo!'s Short Tail
Someone has Yahoo!'s number down cold. Ranking on page one for thousands of the most popular search phrases in existence, the site isn't even offering content of its own - instead, they're aggregating content from others and serving what is, in essence, duplicated content that's been scraped and re-packaged. Their business model? Serving ads... What are they ranking for? phot...
Getting Paid Not to do SEO
I chatted with a friend in the industry this evening who signed up a consulting client several months ago. My friend has been in touch with the client several times about starting the work, but apart from a couple general questions, they've never used the consulting time they purchased. I was immensely curious about the details and luckily, my friend could share a few specifics. The con...
Creating a Tagline
I recently dug up this article from last summer in BusinessWeek online. Tagline creation isn't something we're experts in, but when you work with a lot of startup web properties or create your own businesses online, you're bound to need one and hiring an agency at $50,000+ isn't always a wise way to spend y...Level Up Your SEO Skills With Our Free Training
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Don't Count on Search Traffic in Your Ten Year Plan
I see powerful things in Digg, Slashdot, Stumbleupon, Delicious, Wikipedia, forums of all types, and other sites that attract people because of a common interest or activity. These sites are "communities" of visitors or authors. These sites drive massive traffic in a short blast or massive traffic that is cumulative over time.My guess is that these highly popular ...
Too Much Good Stuff to Miss - Roundup Post
Too many items from early this week and last last week are critical reading. Make sure you take notice of these, as a few have a strong effect on the industry: Wired exposes NSA wiretapping on the Internet Backbone at AT&T and they wrote an excellent piece on ...
What I Learned from Yahoo!'s Analyst Day
Some terrific charts, stats and research came out of Yahoo!'s Analyst Day PDF file (too bad it's a PDF). I thought it would be worthwhile to explore some of the trends Yahoo! is pointing to out of self-interest and expand their definition for the whole of the web industry: ...
Techmeme's in the Sandbox
Just a quick note to those who might think that big names are immune to sandboxing at Google: Techmeme isn't ranking in the first 250 results for its name, despite having one of the tech industry's most robust reputations and a ...
Top Ten Twisted Trends
I'm fairly sure this is exactly what the Google programming team had in mind when they created Trends - a list of geeky searches that produced humorous graphs. Here goes: #10 - Spending Christmas by YourselfFolks seem to be getting lonely around t...