The Moz Blog

Identifying the Linkerati

Oftentimes, when I describe the concept of linkbait to clients, it's critical to also describe those folks who are the targets of linkbait - I'll call them the "Linkerati". Let's explore the culture of these most valued of web-dwelling souls: Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent so...

Dirty Deeds Done Dirty

I know we don't usually cover news that everyone else has, but I couldn't help spreading the word on this band of snakes. From David Wallace: The company in question is Paramount Web Masters (www.paramountwebmasters.com). I'm am not going to link directly to ...

Exalead's Advanced Query Operators

Via Gary Price - Exalead, a major competitior in the 2nd tier search engines, has an incredible array of advanced operators to help sophisticated users refine queries. The offerings include: An advanced search page with the ability to modify v...

A Morning Stroll through Hypertext Town

Over at Debra's Linkspiel blog, guest writer Bill Slawski is talking about offline advertising for online services. This was my favorite bit: Walking through a parking lot, I feel an urge to click on cars, noticing that some Maryland and...

St. Patrick's Day - 100% Customized & Commercialized

And now for something completely different. Via Slate - Ireland's "Crack" Habit: In the last 15 years, Dublin-based IPCo and its competitors have fabricated and installed more than 1,800 watering holes in more than 50 countries. Guinness threw its weight (and that...

Similicious

Another site that plugs into del.icio.us - similicious provides data about the folks who've tagged your site. For example, with SEOmoz, it shows that taggers also found sites like A List Apart, Particle Tree, and 24 Ways interesting. It's a good way to ...

BlogInfluence Calculations

Came across BlogInfluence which purports to give a score to indicate your blog's relative level of importance in the sphere. The rough calculation is based on the number of Technorati and Yahoo! links you've got, added together with Bloglines subscriptions and multiplied by a factor that uses Google's PageRank. It's certainly not a perfe...

Delicious URL History

Del.icio.us has a new (or at least, new to me) URL history tool that tell you who's posted what about the site/page in the past and what they said about it. The history for SEOmoz is bland, but some others are more interesting (WARNING: The service is very slow): Note t...

Under the Mask of the Black_Knight

I know interviews are the latest "craze" in the SEO world, but this one is different - and special. Ammon's knowledge goes deep into the core of what marketing is - appealing to consumers and businesses and driving them to your brand. ...

Experience with Internal 301s

Just wanted to start on a thread on the subject of internal 301 re-directs. What's been your general experience when re-directing a page or set of pages to the "canonical" or new version? How long have the engines taken to catch up? For us, I've noticed that Google takes between 2 and 6 weeks to recognize and properly index, although the rankings seem to follow fairly directly...

Evolution of Communication on the Web

I was reading from John Suler's "The Psychology of Cyberspace" last night and came to the conclusion that the web's communication style has actually evolved much more rapidly than I would have ever imagined. John notes several big tendencies of online interaction: Disassociative Anonymity - no one kn...

Aggressive Use of Your Homepage

Lots of sites have a very simple homepage design. Google is a perfect example of this. However, I have found that loading up the homepage with information has increased sales, pageviews, visitor time-on-site, and linkbuild rate. (Rand and Matt's new design for seomoz.org - shown at right ...