The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Is Craigslist Blowing their Opportunity?
I talked to some very smart folks last night over dinner about Craigslist and their position in the market. Currently, CL is the leader in online classifieds, they've had great success porting their model to other cities and countries and they have a built-in loyalty and fan base that rivals that of any online user-generated-content site. The question is - w...
HighRankings Conference in San Francisco
The "Events" category on SEOmoz has been getting all the entries lately, but there's one more to add to the list. Jill Whalen and the HighRankings crew are running their Search Engine Marketing Seminar in Walnut Creek, CA (just outside San Francisco) at the end of March. Details are below:The High Rankings Search Engine Marketing SeminarThursday March 30 and Frida...
Measuring Success Session @ SES
Today was my last presentation for SES NYC. The subject was case studies of measuring success and I used one of our clients that was mentioned in Newsweek - Avatar Financial. The session was terrific, with the exception that the third member of our panel, ...
Perfect Example of How to Email a Blogger
One of the best techniques for starting the ball rolling on a content-rich, high quality new site is to email bloggers in your industry and ask for their input. I got this one from Jon Kemp yesterday:Rand,I just wanted to write you and say that I have been an admirer of yours for about six months now, maybe more. I first got turned on to your web site for the tool...
Matt Cutts & the Cuttlets
In the evening forum tonight, Danny hilariously referred to Matt's band of followers (who literally swarm around him after sessions like fruitflies at the buffet) as "Cuttlets". I saw Aaron and Vanessa from Google laughing in the back of the room and the audience was largely in stitches, too. That is, apart from those who huffed and puffed and acted like they weren't "Cuttlets"...Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
SEOmoz Cheatsheet & Coverage of Barry Diller
I think a little bit of an early sneak peek at conference coverage from us is in order. This SEO Cheatsheet was something I printed out for conference attendees, but you're welcome to print it for yourself, too. I'd recommend using Flash's built-in print function so it will scale properly (rather than your browser's function)....
Sources for Search Engine Algorithm & IR Research
Welcome to SEOmoz blog readers and SES NYC participants who may have seen me speak at the Search Algorithms session. You've reached the right page - congrats! The following is a list of useful resources for where to find information about patent applications, research that may affect search engine technology and algorithms and general data on the function of modern information retrieval engine...
Google's RK in the XML Data Feed
Jim Westergren sent me an email about his new article on Google's RK datapiece. Apparently, it was first reported at WMW, but Jim's done a reasonably good job of pulling out the important pieces and conducting a bit of research. RK is basically an XML tag that appears in Google's fe...Link Navigation Tracking System
Whitemark posted at Cre8asite about a system that uses link navigation tracking, sim...
Beauty in URLs
Mike Schinkel has an older, but golden post on the beauty of URLs. There's nothing revolutionary here, but since I've been seeing so many ugly URLs in the SERPs lately (have hyphens and subdomains made a comeback with BigDaddy or is it just me?), I have to step in. A few of his rules include: Well De...