The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)
The world has changed and businesses need to adapt to the new needs of their customers if they're going to grow. The best way to do that is through empathy, but how do you take an empathetic approach to marketing?
7 Actually Smart Tips to Reduce Bounce Rate
Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.
Announcing: The MozCon Virtual 2021 Initial Agenda
Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.SEO Website Analytics: Going One Step Deeper Into GA
We rely heavily on analytics for reporting. But did you know that Google Analytics provides data that can be used as a strategy tool? This post offers a quick look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities: tracking Core Web Vitals, finding and fixing 404s, and capitalizing on easy traffic opportunities.
Featured Snippets: Not Gone, Just on Holiday (Apparently)
Three weeks after a historically huge drop in Featured Snippets, they appear to have returned. Were they just on holiday? What happened exactly? Honestly, we have no idea, but here are the numbers.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The Local Finder vs. Google Maps: How Different Are They?
Even highly-skilled organic SEOs might not understand that Google Maps and the Google Local Finder are two different entities that can feature substantially different local business rankings. So today, we’re going to clear this up, with a side-by-side comparison showing just how different rankings are between these important interfaces.
Stop Asian Hate
We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime.Every Metric Is A Vanity Metric
Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results.
LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
When the team at Go Fish Digital began helping a large media company break into Google’s Top Stories for major single-day events, they discovered that one way many sites do this is through the use of a schema type called LiveBlogPosting. Here are there findings regarding what this structured data type is, how sites are using it, and what impact it might have on Top Stories visibility.
How to Select Meaningful B2B SEO Keywords
It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly.