The Moz Blog

How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

While it may seem obvious to pair SEO with CRO strategies, you’d be surprised how many marketing teams are really good at one or the other, but fail to find the balance between both. In this post, discover why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business.

How to Write an SEO-Focused Content Brief Your Writers Will Love

The right content brief can help you maximize organic search traffic. Learn what to include in your content briefs, what to avoid, and tips for getting your writers bought in.

The Definitive Guide to JavaScript SEO (2021 Edition)

The web is in a golden age of front-end development. JavaScript and technical search engine optimization are experiencing a renaissance. In this article, Pierce Brelinsky of Go Fish Digital shows you how to optimize your JS-powered website for search in 2021.

Local SEO Tips for Electric Vehicle Charging Stations

Electric vehicle (EV) charging stations belong in local search results, but aren’t well addressed by Google’s official guidelines. What are the SEO best practices for such listings, and how can you make sure they’re discovered by potential consumers?

Using STAT to Identify Featured Snippet Opportunities

Moz Learning and Development Specialist, Zoe Pegler, walks you through how you can use STAT to win featured snippets in five easy steps.

5 Ways to Use Search as a Growth Channel for B2B in 2021

B2C and e-commerce businesses have more search traffic opportunities than B2B, but no matter how few search visits, B2B sites still have options for optimization. Here’s how to capitalize on them in the year ahead.

Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

Larissa Lacerda of Rock Content demonstrates how to win snippets quickly by focusing your strategy on search entities.

Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

The Moz Learning Team has put in many, many hours of work to develop a technically focused, in-depth training series that hones in on the nuts and bolts of technical SEO. We’re thrilled to announce the launch of the Technical SEO Certification Series through Moz Academy.

SEO Forecasting in Google Sheets

After the success of a 2015 article in which he shared a free forecasting tool, Tom has created a new, free spreadsheet template to forecast how your SEO efforts will affect your site traffic. In this post, he shows you how it works and how to use it, and then how to build your own (better?) version.

The Anatomy of the Perfect Pitch Email

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories.

Finding Keyword Opportunities Without Historical Data

3.5 billion queries are searched every day, and 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide.

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

The team at Tao Digital Marketing breaks down how they were able to go above and beyond for their client, Fleetcover, using four strategies that increased leads by 751%, keywords by 259%, and impressions by 535% — all with a small SEO budget.