The Moz Blog

9 Tips to Integrate Organic, Paid, and Content

If you missed her talk this year at MozCon 2019, here's your chance to make up for it! In today's edition of Whiteboard Friday, Heather Physioc shares her framework for successfully integrating your organic, paid, and content practices for a smoother search experience.

The ABCs of Video Content: How to Build a Video Marketing Strategy

Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all.

The Ultimate Guide to SEO Meta Tags

In 2019, meta tags are still important. But which meta tags are absolutely necessary, which are dependent on your situation, and which should you absolutely ignore or remove?

How to Boost Content Linkability Without Wasting Your Marketing Budget

Regardless of how good your content is, how well structured and valuable it may seem, it has nearly zero chances of getting attention in today’s overcrowded digital space. 

Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights

Most SEO Professionals have never used Log File Analysis, but without it, they are missing out on unique and invaluable insights that regular crawling tools just can’t produce.

Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google.

MozCon 2019: Everything You Need to Know About Day Three

The last day of MozCon came and went faster than a toupee in a fan factory.

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking.

MozCon 2019: Day Two Learnings

Day two of MozCon had it all: local search, content marketing, dogs, E-A-T, voice search, and so much more.

MozCon 2019: The Top Takeaways From Day One

Topics ranged from local SEO, link building, and Google tools, and there was no shortage of "Aha!" moments. And while the content was diverse, the themes are clear: search is constantly changing.

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it?

New Things I’ve Learned About Google Review Likes

Our local search expert looked closely at the review like button — its uses, abuses, and industry opinions about it. She even spoke to three different Google reps. Here's what she discovered.