The Moz Blog

How to Make a Technical SEO Recommendation

After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. Benjamin Estes presents his framework for making technical recommendations to clients and stakeholders to best position you for success.

How to Talk to Your Clients in a Language They Understand

The words and phrases that mean a lot to us as SEO professionals mean little or nothing to our customers.

How to Set up a Well-Integrated Effective Link Building Campaign

How do you build links now that most self-serving link acquisition tactics are frowned upon by Google and can result in lost search visibility?

All Links Are Not Created Equal: 20 Graphics on Google's Valuation of Links

In this post, we'll walk you through 20 principles of link valuation that have been observed and tested by SEOs.

How to Deliver JSON-LD Recommendations the Easy Way

When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it's a daunting task to add the necessary markup. In today's Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way.

Using STAT: How to Uncover Additional Value in Your Keyword Data

As long as searchers are searching, brands need to stay on top of the constantly changing SERPs. To do that, you need to make the most of your keyword data.

Link Building in 2019: Get by With a Little Help From Your Friends

In 2015, this outreach approach resulted in a 187% increase in email reply rates. But would the same approach work in 2019?

How to Monitor Hreflang Performance With Dynamic Tags in STAT

Telling a valuable story about complex code, one that will resonate with clients, is no easy feat. But dynamic tags in STAT help transform all that data into easily digestible narratives.

The Easiest PR-Focused Link Building Tip in the Book

Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!

The New Moz Local Is Here! Can't-Miss Highlights & How to Get Started

The new Moz Local is here, and it's chock full of new features that'll help you maximize your online local presence!

The Ultimate Guide to Exploring Seattle This MozCon

Soak up every second of Seattle this July at MozCon with our curated list of things to do in the Emerald City.

Did Google's Site Diversity Update Live Up to its Promise?

Deep dive into Google's site diversity update. Across 10,000 keywords, SERPs with 3-5 organic results from one site improved marginally. There was no improvement in SERPs with 6-10 results from a single site.