The Moz Blog

SEO & Progressive Web Apps: Looking to the Future

Until recently, it’s been too easy to get away with not understanding the consequences and opportunities posed by PWAs and service workers.

Visualizing Speed Metrics to Improve SEO, UX, & Revenue

With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters.

An SEO’s Guide to Writing Structured Data (JSON-LD)

This guide will help you understand JSON-LD and structured data markup. Go beyond the online generators and prepare your web pages for the future of search!

I Want to Rank Beyond My Location: A Guide to How This Works

We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries.

Can You Reverse A 301 Redirect?

The short answer is yes. You can reverse a 301 redirect. The long answer is that this change may not work the way you'd expect or hope, and it could make your problems worse.

Creating Quality Content in 2019 (For Search Engines and People)

Learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy.

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Looking for an ethical way to peer inside your competitors business to get ahead of them on search?

Announcing the New Moz SEO Essentials Certification: What It Is & How to Get Certified

Does Moz offer an SEO certification? As of today, the answer is an enthusiastic YES! Check out the details on our new SEO Essentials certification and how you can earn shiny new credentials to show off on your LinkedIn profile.

Give it up for Your MozCon 2019 Community Speakers!

After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage.

What Links to Target with Google's Disavow Tool - Whiteboard Friday

Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more.

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

What makes local SEO for restaurants different? Miriam Ellis breaks down lessons learned from analyzing 11 data points across 150 real local restaurant businesses.

We Surveyed 1,400 Searchers About Google - Here's What We Learned

We surveyed 1,400 respondents to better understand how they search. Here's what we learned.