The Moz Blog

Log File Analysis 101

Log file analysis doesn't have to be intimidating. Learn how to get the most detailed insights about what Googlebot is doing on your site in this week's Whiteboard Friday.

Can You Still Use Infographics to Build Links?

Love them or hate them, infographics are still used as a popular link building tactic. Do they work, though, and what other types of content are they competing with? Darren Kingman analyzed one prolific publisher's content to find out.

The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Google's local Knowledge Panel is more detailed and more confusing than ever. Make sure your business is maximizing your GMB potential with this handy visual cheat sheet.

How to Get More Keyword Metrics for Your Target Keywords

Leverage the Google Search Console API to get a ton of detailed data about your keywords without having to get too technical about it. Bill Sebald shares a straightforward shortcut using Google Sheets and the Supermetrics add-on.

5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

When it came time for a redesign to our long-outdated Help Hub, we made some big changes that both improve the experience for searchers and help our support content show up in the SERPs.

How to Create a Local Marketing Results Dashboard in Google Data Studio

Do your local clients understand exactly whether and how you're making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.

Why We're Doubling Down on the Future of SEO - Moz + STAT

Search is changing, but search marketing is alive and well. We have to meet the challenge of new complexities, and that's why Moz and STAT are teaming up to double-down on search analytics.

Moz Acquires STAT Search Analytics: We're Better Together!

We're thrilled to announce our new partnership with STAT Search Analytics! Check out Sarah & Rob's fireside chat and please celebrate with us as we chart the future of SERP analytics together.

The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

SEO is more than the tri-force of crawling, indexing, and ranking. Alexis Sanders shares how the incredibly important steps of rendering, signaling, and connecting fit into the puzzle, and how you can use an enhanced SEO model to hyper-focus your efforts.

Faceted Navigation Intro

Faceted navigation is a common solution for e-commerce sites, but managing it on the SEO side can quickly spin out of control. In this week's Whiteboard Friday, get a refresher on what faceted nav is and why it matters, then dive into a few key solutions that can help you overcome its obstacles.

A Slice of MozCon Magic: The 2018 Video Bundle is HERE!

The MozCon 2018 video bundle is here! Grab your copy and get a taste of this year's MozCon event with a free video of Dr. Pete's talk, "Ranking is a Promise: Can You Deliver?"

Surprising SEO A/B Test Results

Not every logical optimization made for SEO actually has positive results. In this week's edition of Whiteboard Friday, Will Critchlow explains what A/B testing for SEO entails and describes the surprising results he's seen that prove you can't always trust your instinct in our industry.