The Moz Blog

How to Win Local Customers Back from Amazon this Holiday Season

As Amazon continues to eat up more of the local retail market, businesses are scrambling to find ways to compete. Miriam Ellis shares a smart tactic with roots in good old-fashioned customer service to help win back your customers in the busy season.

Google's August 1st Core Update: Week 1

One week after the August 1st core update, it's clear that this was a big one. We dive into the impact, including winners and losers, and whether there's a connection to the health and wellness industry.

Take the 2018 Moz Local Search Marketing Industry Survey

Have insights to share about your experience with local SEO? Share your industry knowledge and be entered for a chance to win a $100 Amazon gift card!

Calculated Fields in Google Data Studio

Google Data Studio is a powerful tool to have on your side. Dana DiTomaso takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports.

Better Than Basics: Custom-Tailoring Your SEO Approach (With Real-World Examples)

One-size-fits-all just isn't true in SEO. Customizing your approach per each unique site and client is key to both SEO success and client retention.

Reputation Management SEO: How to Own Your Branded Keywords in Google

A searcher's first impression happens on Google's SERPs, not your website. In this Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

The Buy Local movement is here to stay and growing — and its benefits to your local clients are almost endless. How can you harness its power and use Buy Local to help your clients see success?

Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented

If corporate bureaucracy has ever kept you from doing your best SEO work, this is the article for you. Learn powerful tactics to cut through the red tape and bypass obstacles in Heather Physioc's follow-up to her MozCon 2018 talk!

How to Optimize Car Dealership Websites

While most verticals require different SEO strategies, car dealerships face particularly complex challenges. What special considerations does this vertical require, and how can they effectively optimize their sites and GMB listings?

What Do SEOs Do When Google Removes Organic Search Traffic?

We rely pretty heavily on Google, but some of their moves lately have made doing SEO a lot harder. What organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unnerving trend in this week's Whiteboard Friday.

The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today

Having a baseline of knowledge when it comes to JavaScript and SEO is necessary these days, but it can be an intimidating subject. Do you know how to answer three integral, basic questions about your clients' sites and how they use Java?

How to Diagnose Your SEO Client's Search Maturity

Not every client starts with the same level of knowledge when it comes to SEO. In this post, you'll learn to diagnose your clients' search maturity using a methodical scorecard approach and increase the likelihood your work will be implemented.