The Moz Blog

The Goal-Based Approach to Domain Selection

Two essential questions should guide you as you select a domain: what are my goals​, and what's best for my users?​ ​In this Whiteboard Friday, Kameron Jenkins shares how to ensure your domain selection aligns with your business goals.

Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward

If you lost anonymous "A Google User" reviews since late May, you probably have a few questions about why they were removed. Miriam Ellis is here to share answers on how this affects your review strategy and local SEO as a whole.

Moz's Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

It's been a busy year so far for the folks behind the scenes here at Moz. We've been working around the clock to upgrade and improve our products across the board — check out what's new in just the first half of 2018!

An 8-Point Checklist for Debugging Strange Technical SEO Problems

Occasionally you'll face technical SEO problems with no straightforward solution. Dominic Woodman shares an essential 8-point checklist for troubleshooting just what went wrong (and ensuring you don't waste time on unimportant technical rabbit holes).

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't

When is it right to use metrics like bounce rate, pages per visit, and time on site, and when should they be ignored? Rand adds his two cents to the conversation around whether these metrics are worth considering in this edition of Whiteboard Friday.

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

[Filter Bot Traffic Google Analytics] Your Google Analytics data is muddied by spam, bots, and internal traffic that can obscure the true story it wants to tell. Discover exactly how to filter out the junk to get the best data GA has to offer you.

How a Few Pages Can Make or Break Your Website

When even a fraction of your pages rank well for a high-intent query, the impact on your traffic can be astonishing. But to see surprising results, the process for creating content needs to be rigorous and heavily supported by data.

Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

If you're entering the video marketing arena, limiting yourself to YouTube alone isn't a wise idea. But what other options are there, and how do they compare?

Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Cutting out the actual keyword search reduces the number of steps customers take between content and conversion. With visual search steadily on the rise, how can your brand take advantage of visual marketing?

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling

If your presentations are often met with a lukewarm reception, it's time for you to invest in better data storytelling. Learn a smarter strategy for creating convincing, highly impactful data visualizations in this edition of Whiteboard Friday.

Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence

When your agency encounters a client with a slew of negative reviews, it's a symptom of a bigger brick-and-mortar problem. But as a digital marketer, you're far from powerless when it comes to the in-store experience.

Tracking Your Link Prospecting Using Lists in Link Explorer

Tired of tracking your link prospects manually? Learn how to use Link Explorer's tracking lists to keep tabs on your prospects and track links to specific pieces of content. Whether you're doing link outreach, PR, or just keeping tabs on your industry news sources, Link Explorer's list management can make your life easier.