The Moz Blog

How Much Data Is Missing from Analytics? And Other Analytics Black Holes

Ad blockers, filters, and misplaced code can make for botched data in your analytics setup. How can you identify what's missing and estimate the impact on your traffic?

How Do You Set Smart SEO Goals for Your Team/Agency/Project?

Are your SEO goals right for your organization? They must tie into your company goals, your marketing goals, & provide specific, measurable metrics. In this Whiteboard Friday, Rand outlines how to set smart SEO goals for your team & shares examples of how different businesses can do just that.

The MozCon 2018 Final Agenda

We're thrilled to announce our final agenda for MozCon 2018! You'll find descriptions of all our talks, including this year's six community speakers.

Backlink Blindspots: The State of Robots.txt

Ever wonder why you see different links in Google Search Console compared to Moz, Majestic, and Ahrefs? Learn how usage of robots.txt across the web impacts the major link indexes.

What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

Google's own efforts to comply with GDPR could have a big impact on your analytics. There are two actions you'll need to take in Google Analytics to protect your data from GDPR fallout.

GDPR: What it Means for Google Analytics & Online Marketing

GDPR goes into effect May 25th, and it could mean big changes for how you collect information as an online marketer. This article will help you get a handle on the ramifications of GDPR and identifies action items you should start with.

Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

Google is now sending reviewers notifications when a business owner responds to their review. With reviewers now expecting a response, how will this affect your review strategy and how can you keep track?

A Machine Learning Guide for Average Humans

If you've ever been curious about learning machine learning but overwhelmed by the wealth of information out there, you've come to the right post. Alexis Sanders shares her own guide on how to learn machine learning, detailing the pros and cons through the viewpoint of a beginner.

Monitoring Featured Snippets

When you're chasing a featured snippet, how do you monitor and measure the effectiveness of all your efforts? In this episode of Whiteboard Friday, Britney shares three pro tips on how to tell whether your snippet strategy is working.

How to Find and Monitor Bad Backlinks

[Check Bad Backlinks] Identifying bad backlinks has become easier over the past few years, but for many in our industry it's still crudely implemented. Russ Jones shares a simple methodology using Link Explorer and Excel to do a comprehensive link audit.

The New Link Explorer is Here

Link Explorer may be in beta, but when it comes to your links, it's still a big deal. In this Whiteboard Friday, Rand transparently addresses many of the biggest complaints about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily to historic link data to a huge index of almost 5 trillion URLs.

Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

Link reclamation isn’t a new tactic, but this high-ROI activity is becoming more complex. Luckily, there are tool providers that can help optimize your efforts. In this post, learn which tools get the job done and how to apply them to speed up and scale your link reclamation.