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        4. Does a page's url have any weight in Google rankings?

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        Does a page's url have any weight in Google rankings?

        On-Page Optimization
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        • rdreich49
          rdreich49 last edited by

          I'm sure this question must have been asked before but I can't find it.

          I'm assuming that the title tag is far more important than the page's url.  Is that correct?   Does the url have any relevance to Google?

          1 Reply Last reply Reply Quote 0
          • irvingw
            irvingw last edited by

            both are important for SEO - the filename in the URL should match up with your title tag. all filenames should be unique. for example

            www.coolsite.com/kids-toys/blue-schwinn-bike

            not

            www.coolsite.com/kids-toys/blue-schwinn-bike/index.php

            this latter example would cause you to wind up with Google seeing every page with the same filename index.php

            1 Reply Last reply Reply Quote 0
            • irvingw
              irvingw last edited by

              both are important for SEO - the filename in the URL should match up with your title tag. all filenames should be unique. for example

              www.coolsite.com/kids-toys/blue-schwinn-bike

              not

              www.coolsite.com/kids-toys/blue-schwinn-bike/index.php

              this latter example would cause you to wind up with Google seeing every page with the same filename index.php

              1 Reply Last reply Reply Quote 0
              • rdreich49
                rdreich49 @rdreich49 last edited by

                Thanks for your help Wayne.

                Best,

                Richard

                1 Reply Last reply Reply Quote 0
                • rdreich49
                  rdreich49 @RachelN last edited by

                  Thanks, Rachel.  That's what I thought, but I figured it wouldn't hurt to check with some Pros.

                  Best,
                  Richard

                  1 Reply Last reply Reply Quote 0
                  • Wayne76
                    Wayne76 @rdreich49 last edited by

                    Richard, here is a document I would check out: http://www.seomoz.org/blog/11-best-practices-for-urls. It's from the man (Rand) himself and much of what is stated holds true today.

                    1 Reply Last reply Reply Quote 0
                    • RachelN
                      RachelN last edited by

                      Your URL example is fine, it's the gobble-de-gook URLs that are a problem

                      rdreich49 1 Reply Last reply Reply Quote 0
                      • rdreich49
                        rdreich49 @Wayne76 last edited by

                        Thanks Wayne,

                        I'm okay with our domain name, but the urls of some of our pages have long navigation  paths (e.g. http://www.lifeinsure.com/education-center/life-insurance-videos/how-much-life-insurance-should-i-have).  A lot of our pages have urls like this.

                        Do you see any problem with a url this long and does Google put more weight on the title tag than on the url?

                        Best,

                        R

                        Wayne76 rdreich49 2 Replies Last reply Reply Quote 0
                        • Wayne76
                          Wayne76 last edited by

                          Hi Richard,

                          The short answer is, yes, domain names and URL structure are certainly key to positive ranking for particular keywords. Some would argue that domain names carry too much weight (I personally think so!), but it's a fact, so be careful when picking your domain name and also be sure you are properly formatting your URLs.

                          If you have specific questions regarding either, I'm happy to try and help.

                          Best,

                          W

                          rdreich49 1 Reply Last reply Reply Quote 0
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